Actually, I meant to put this on my wish list but I think that it looks like it would hold plenty of make up. My daughter has a lot of make up and those make up bags just don't hold much. Caboodles cases have always been well made and the Cheetah print is something I know she would love. If you use plenty of make up, I think this would be for you. Especially since you can just tote it easily and take it from place to place. It's something that would be a nice addition to anyone's collection that uses a lot of different things and is on the go, or a person who is in college. Love it.