MAKE UP FOR EVER Ultra HD Foundation
39 varieties available

MAKE UP FOR EVER Ultra HD Foundation

BY MAKE UP FOR EVER #7 in Liquid Foundation

4.4 out of 5 stars
  • 5 Stars64%
  • 4 Stars22%
  • 3 Stars9%
  • 2 Stars3%
  • 1 Star2%
(9,550)

Description

The icon that changed the face of foundation. 100% Flawless. 0% Noticeable. Buildable to Medium Coverage. Natural Finish. Normal / Combination skin. 40 Shades.

Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium to buildable coverage with an even lighter weight, second-skin texture that looks just like skin. This lighter weight formula delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion (see how to section).

Long lasting with a natural finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres to ensure comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion – and an unretouched life.

With our new range of 40 shades, you might find a better match than before. Visit your nearest MAKE UP FOR EVER Boutique or Sephora to get re-shade matched.

"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women.”—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.

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MAKE UP FOR EVER Ultra HD Foundation
MAKE UP FOR EVER Ultra HD Foundation
Reviews (9,550)
Q&A (1645)
Media (1071)
REVIEWS
Amy O.
Seattle
1 review
Review for: 125= Y315 Sand more...
I am very glad I got a lightly used version of this foundation from Poshmark for cheap because this foundation did not cut it for me personally, no matter how much I tried to make it work. I have dry acne prone sensitive skin and have heard such rave reviews of this product for dry skin. It does seem to have a very natural finish. With that said it does somehow look obvious and heavy even though I used very little product. It also feels very heavy on the skin and it seemed to emphasize the pores I have around my upper nose and my dry patches from my cystic acne.  I tried using different primers like the TATCHA The Silk Canvas along with  Son & Park Beauty Filter Cream Glow as well as  Smashbox Photo Finish Primer Water and  Revlon Photoready Primer Collection and  Too Faced Hangover Replenishing Face Primer and  M.A.C Cosmetics Prep Plus Prime Fix+ and lastly  MARC JACOBS BEAUTY Under (Cover) Perfecting Coconut Face Primer and it just would not work. I recently purchased the  J.One Jelly Pack and will try it with that. Now with that said this fondation does photograph beautifully and even if it feels heavy on my skin it looks like skin on camera. 
I also find it's a bit difficult to blend like other reviewers have said. You do need the right brush or sponge. I find spraying some Mac fix + on my beauty blender helps with the blending. Sometimes I use one of my cushion foundation sponges to help blend out the product a little more if I used my brush. My favorite for this foundation is the  Sigma F80 - Flat Kabuki Brush I don't think this foundation would be ideal for every day unless you have naturally flawless skin and work in front of a camera. 
The shade itself though is great upon first application but ends up oxidizing on me a tad just a tad orange on me after about four hours of wear, but that's something I can live with. I'm going to save this foundation for a special occasion and continue my hunt for a daily foundation. 
Britny G.
Matawan, NJ
266 reviews
Beauty Junkie Expert Level 4
Review for: Y205 Alabaster more...
I finally decided to try this foundation after years of hearing about it.  I absolutely love the coverage it provides.  It's like second skin... Looks so natural yet you can tell you have some type of coverage.  At first, I seemed to have issues with it separating no matter what primer I used before hand and even when I set it with my  Kat Von D Lock-it Setting Powder .  I then found if I used the powder to bake in the spots where I find it separates, I didn't see that issue anymore.  I also found it doesn't separate when I mix in an illuminizer.  I use the  Algenist Reveal Concentrated Luminizing Drops in particular.  More recently, I tried setting it with my  M.A.C Cosmetics Mineralize Skinfinish and that seems to really lock it in place more than anything.  However, it was such a process to figure out how to get it to stay.  I also find it is a little difficult to blend out if you put on a little too much, so you truly have to have the right brushes.  Lastly, I find when I am drier than usual it has a tendency to cling to those dry patches no matter what I do.  I always get torn because I love the coverage and finish, and the fact that it matches PERFECTLY, but it was a struggle to get it to stay on and find what works and when.
Bher L.
Omaha
1 review
Review for: R540 Dark brown more...
It is a very great to great to us this it really makes me feel better to not buy 2,000 dollars of makeup This is a holy grail for me! I would definitely say that all of the claims are true.
It claims to be medium coverage and it is, though that is at most. It's the type of foundation you can sheer out or build up. However, if you're looking for a foundation you can make full coverage to cover scars and dark spots this isn't going to achieve that because it just doesn't build up that much. On the bright side, I have a feeling the reason it doesn't build up to full coverage is because it is meant to look very natural, skin-like and flawless on camera. When I take pictures and videos wearing this foundation they look great, flash or no flash. I usually use 2-3 pumps and apply with a buffing brush then blend it in better with a sponge for maximum coverage and it goes on smooth and very matte without settling into fine lines or clinging onto dry spots. On my skin it feels more lightweight than any other foundation I've ever tried, it isn't cakey at all and 100% evens out my skin tone. The only downside I've personally faced is my skin still getting shiny after a few hours around my nose. It's not a big deal to me because I bring my setting powder and spray with me when I wear makeup. Which reminds me, I recommend using primer, setting powder and setting spray for all day wear. I love that this foundation doesn't transfer onto clothing or anything else, for example, when you hug someone and your face touches their shirt or when you decide to change after doing your full face of makeup. The price point is a little high ($43) but to me it's worth it because it's an amazing foundation and my goal is to improve my looks while still appearing as natural as possible and this foundation is perfect for exactly that. Also, there is an amazing shade range, 40 to be exact.
Heather W.
209 reviews
Beauty Junkie Expert Level 3
Review for: 135= R300 Vanilla more...
Meh. Thank goodness I got this as a sample in one of my subscription boxes. I have been wanting to try this foundation for a long time but could not bring myself to spend the $43 on it. The color Vanilla worked well for my complexion but I just was not that impressed with this overall. I found it somewhat hard to apply, I tried a few times using my fingers, a foundation brush and a beauty blender. I thought it dried a little too fast while applying. The coverage seemed ok at first but it is definitely not long wearing for me. Within a few hours it had settled into the pores on my face (and I don't even have huge pores) and into the fine lines around my eyes. It was matte enough on my somewhat oily T-Zone. I wouldn't buy this in a full size. I ended up giving the sample to one of my daughters and she wasn't that impressed either. Thank goodness for $10/mo subscription boxes, even at $120/yr for the subscription I end up saving a ton of money on makeup. 
ele E.
194 reviews
Beauty Junkie Expert Level 4
Review for: 127= Y335 Dark sand more...
I have acne prone combo skin, light-medium neutral olive shade. I had been iffy about this foundation since I heard news that it gave people acne, but it had my perfect shade so I took the risk and got it. It has medium to full coverage, really light and easy to layer, almost feels oily tho. I finally found my perfect skincare routine and just healed my skin and no longer have any active acne. I wanted to try lower coverage since my skin looked healthy enough for it, but sad to say that this broke me out. On the first day, it gave me a small inflamed acne in between the crevice of my nasal area, it felt like it was burning and I thought it was because of hormones. But weeks go by and I got acne all over my cheeks, even after my PMS, and it wouldn't heal right away. Although it looked great, very skin like, and didn't make me overly oily, it broke me out worse than I started off with. Sadly I will have to pass this on to someone else
Caitlin P.
Kingsport, TN
51 reviews
Beauty Junkie Expert Level 1
Review for: 115 = R230 Ivory more...
I really do like this foundation a lot. The color is a perfect match for my skin tone, but I also had the Sephora lady color match me. It is said that this is a medium coverage and I do agree with that. You can also build this up to a higher coverage if needed and it does not look cakey. It applies nicely and I do like to build it up a little bit. It is also said to help you look good in pictures hence the HD, which I think is really awesome, but I am not sure if that is necessarily true. It feels nice on the skin and from what I can tell lasts pretty much all day. The only down side is that it is so expensive so unless you want to spend $43 on a foundation this one may not be for you. However I have found that the bottle lasts for a long time, granted I do not put foundation on everyday so the bottle may not last as long for people that wear makeup daily. I do like this foundation but I am not entirely sure that it is worth the $43 dollar price point. 
Deborah T.
Toms River, NJ
431 reviews
Beauty Junkie Expert Level 5
Review for: 128= Y415 Almond more...
I received 4 blister samples with 4 shades in one week from instore and online purchases. First.. I did not need a lot of product so each bubble was 2 days. I split the color y415 & y505. I used the y505 to contour and it came out incredibly natural! I didnt need any bronzer, just highlighter. I really put it to the test with liquid highlighters and it didn't smudge or vanish. Great staying power and blurred my wrinkles. Their step 1 primer type product was amazing also. It actually hid a few scars from mole removal. ( wear your sun block!) Most foundations do not hide them and I have to use yet another product. Summer is here. Less is more snd this foundation feels like air on your face. Not heavy or pore clogging. I will be buying the foundation and step one for the summer.
Amanda C.
Salem, OR
20 reviews
Beauty Junkie Expert Level 1
This foundation is just ABSOLUTELY amazing! Everything about it is INCREDIBLE! Let's cover the basics, then I'll tell you why it's holy grail status. This foundation retails for around $43 for 1.01fl oz and it comes in 40 shades. The consistency is on the thinner side. If you pump it out on the back of your hand it will run, but it's not watery thin. It is light-full coverage with a natural finish. I've tried many "natural finish" foundations but this one is truly natural. Not matte and not luminous, it doesn't lean more to one side. It's PERFECTLY 50/50. It applies beautifully with a brush, makeup sponge and even fingers. I don't care for full coverage so I tend to use a beauty sponge. One pump of this foundation all over the face will give you light coverage and 2-3 pumps will give you full coverage. I can honestly say this foundation doesn't look heavy or cakey when built up to full coverage. The consistency is thin enough that it can be built up and not look like a mask. It also stays true to color, no oxidizing. I have mature skin (33yrs old) and it does not settle into my fine lines. I have EXTREMELY dry skin and it did not accentuate any dry areas. Also, because I have such dry skin I NEVER set my foundations/BB creams/CC creams/bases with any powder (I usually stick to setting spray before I put my base on and after all of my makeup is done) and this foundation dried down beautifully. It was not stick/tacky nor was it a liquid to powder situation. When it dried down it just felt, dried down. All of my products (concealer, blush, bronzer, etc.) blended like a dream on top of it. The longest I ever wore it for was about 10-12 hours and it held up great. It wore very evenly and didn't get patchy at all. Like I said, I have VERY dry skin so I don't have any issues getting oily or anything like that. It's pretty hard for me to speak on the longevity of a product because I just never have any longevity issues. Anything I put on my face seems to stay there until I take it off and no mattet what it is it pretty much looks the same when I put it on as when I take it off. Well, in a nutshell, I definitely recommend this foundation.
Cassandra R.
Van Nuys, CA
216 reviews
Beauty Junkie Expert Level 2
I got warm ivory since that's all they had for samples and it seems like a great product but it is just not pale enough. None of them are really. So if you are pale I would suggest not to bother with it, find another brand where they will have a pale shade that suits you more. I tested it and it looked more orange on me than anything else. I already knew going in the sample wasn't going to be my shade but it had the word ivory in it, i would expecting it to be so dark. 

Other than that it had a very nice formula though of course I didn't do a full face. It kinda stuck to the peach fuzz I have a bit more than expected and if you have dry skin like me for sure make sure your skin is moisturized, it will crease badly. It's not really a foundation for me but I'm sure it'll work for others. 
Jacqueline C.
Longmeadow, MA
370 reviews
Beauty Junkie Expert Level 5
Review for: 125= Y315 Sand more...
Alright, I'm about to pop some people's bubbles here. This foundation didn't knock my socks off. I got a sample of this, and I was of course really excited to try it, since it's such a raved about foundation. I really didn't find it to be that special. This foundation does have good, pretty full coverage and blends well. It also feels nice and lightweight. It just doesn't look as amazing as people make of it. I didn't really like the finish all that much. It looks beautiful from far away but looking closer, it looks a little too "makeup-y." It emphasized my pores quite a bit too. I used a primer, set it with a little powder, and spritzed on some setting spray. Still wasn't all that impressed. Also, this foundation transfers very easily. I found that it did end up fading a lot by the end of the day. Overall, it's not that it's a bad foundation... It's really just not that impressive. I'd probably buy it if it were more of a drugstore priced foundation, but even so, there are drugstore foundations I love more than this. Just not worth it to me.
Min Yuan C.
15 reviews
Is this worth the money?
Kendra M.
Carrollton , Georgia
29 reviews
I am very interested in purchasing this product, but worry because of my oily skin. Has anyone with oily skin had positive results using this product and would you recommend this product to someone with extremely oily skin?
Caitlin B.
Oakville, Ontario
19 reviews
Has anybody found a foundation similar to this? I LOVE this product and will always recommend it, but it tends to hurt my bank account. Any suggestions?
Rachel N.
167 reviews
How is the converge and weight of this formula?
Heather A.
Lawton, OK
17 reviews
Does this foundation oxidize? Also I wear snow in Born This Way from Too Faced. Very pale and yellow undertone, does MUF have a shade to match?

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