MAKE UP FOR EVER Ultra HD Foundation
The icon that changed the face of foundation. 100% Flawless. 0% Noticeable. Buildable to Medium Coverage. Natural Finish. Normal / Combination skin. 40 Shades.
Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium to buildable coverage with an even lighter weight, second-skin texture that looks just like skin. This lighter weight formula delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion (see how to section).
Long lasting with a natural finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres to ensure comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion – and an unretouched life.
With our new range of 40 shades, you might find a better match than before. Visit your nearest MAKE UP FOR EVER Boutique or Sephora to get re-shade matched.
"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women.”—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.see more...
Top Questions See all 4,742 Q&A
I also find it's a bit difficult to blend like other reviewers have said. You do need the right brush or sponge. I find spraying some Mac fix + on my beauty blender helps with the blending. Sometimes I use one of my cushion foundation sponges to help blend out the product a little more if I used my brush. My favorite for this foundation is the Sigma F80 - Flat Kabuki Brush I don't think this foundation would be ideal for every day unless you have naturally flawless skin and work in front of a camera.
The shade itself though is great upon first application but ends up oxidizing on me a tad just a tad orange on me after about four hours of wear, but that's something I can live with. I'm going to save this foundation for a special occasion and continue my hunt for a daily foundation.
MAKE UP FOR EVER Ultra HD Foundation
It claims to be medium coverage and it is, though that is at most. It's the type of foundation you can sheer out or build up. However, if you're looking for a foundation you can make full coverage to cover scars and dark spots this isn't going to achieve that because it just doesn't build up that much. On the bright side, I have a feeling the reason it doesn't build up to full coverage is because it is meant to look very natural, skin-like and flawless on camera. When I take pictures and videos wearing this foundation they look great, flash or no flash. I usually use 2-3 pumps and apply with a buffing brush then blend it in better with a sponge for maximum coverage and it goes on smooth and very matte without settling into fine lines or clinging onto dry spots. On my skin it feels more lightweight than any other foundation I've ever tried, it isn't cakey at all and 100% evens out my skin tone. The only downside I've personally faced is my skin still getting shiny after a few hours around my nose. It's not a big deal to me because I bring my setting powder and spray with me when I wear makeup. Which reminds me, I recommend using primer, setting powder and setting spray for all day wear. I love that this foundation doesn't transfer onto clothing or anything else, for example, when you hug someone and your face touches their shirt or when you decide to change after doing your full face of makeup. The price point is a little high ($43) but to me it's worth it because it's an amazing foundation and my goal is to improve my looks while still appearing as natural as possible and this foundation is perfect for exactly that. Also, there is an amazing shade range, 40 to be exact.
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