This product is a liquid foundation that I couldn't get at Ulta, or my local drugstores, but that is carried at & is a Sephora exclusive. This foundation is for light to medium skin tones with golden undertones. This foundation is more of a medium coverage foundation rather than a full; I personally prefer the look of a full foundation, even though I do not have acne prone or problematic skin; my skin type is more dry, with larger pores around the cheek area. This foundation worked well for me & my skin type. When applying it seemed to be extremely smoothing, yet hydrating, and filled in/concealed the large pores. This product created a nice, smooth, radiant, dewy wet, illuminating finish. I sometimes like a radiant dewy wet foundation, but for the regular every day base, I prefer a matte dry finish; then will add an illuminating highlighter wherever needed. So, if you are looking for a dry matte, this foundation is not for you. I must say though, this liquid foundation is oil free, so it is great for all skin types & ages! I really like that aspect & that Makeup Forever did that, because illuminating dewy wet finish foundations are so on trend right now, but most are NOT oil free (not leaving an option for customers with oily skin) so that's a plus in my book!! Also, this foundation would be absolutely gorgeous/flawless on mature skin! The way it smoothed everything out, it fills in fine lines and wrinkles, instead of settling in them & making you look older like other products can do. It also will lift and firm (this foundation is formulated with lifting polymers) which is absolutely amazing for an anti aging appearance. So that firm & lift, paired with the dewy wet illuminating finish of this foundation, would give buyers a flawless smooth, more lifted, natural looking glow; a radiant more youthful appearance! I would recommend it to others.