MAKE UP FOR EVER HD High Definition Foundation
30 varieties available

MAKE UP FOR EVER HD High Definition Foundation


4.4 out of 5 stars
  • 5 Stars63%
  • 4 Stars24%
  • 3 Stars10%
  • 2 Stars3%
  • 1 Star2%


The MAKE UP FOR EVER HD Complexion products use innovative formulas to create a new generation of makeup which is both invisible on HD cameras and to the naked eye. HD Foundation combines flawless coverage and an extremely natural finish.
The Sericite contained in HD Foundation heightens the diffusion of light and intensifies the glow of the skin.
Enriched with moisturizing agent, HD Foundation moisturizes and prepares the skin for makeup. Its usually smooth and elastic texture makes it easy to apply and a pleasure to wear. Skin texture is refined to give a very natural complexion.

HD Foundation is an oil-free medium-to-full coverage liquid foundation which covers skin imperfections, while remaining invisible on-screen and in real life. It is available in a wide range of shades to suit all skin tones.

see more...

Top Questions See all 1,861 Q&A

  • Is there a way to keep this foundation from making my com...7 Answers
  • Quisiera probarlo muchas veces dicen que es muy bueno2 Answers
  • I've always seen reviews on this and wonder how was it. ...3 Answers
MAKE UP FOR EVER HD High Definition Foundation
MAKE UP FOR EVER HD High Definition Foundation
Reviews (7400)
Q&A (676)
Media (401)
Leave a Review
  • "this foundation stays put really well and dries down to a fantastic surface for powders and even cream contour. i recommend this for as many skin colors it can fit." in 54 reviews
  • "So I am new to detailed makeup I never cared much for applying makeup and after hours of YouTube reviews I decided on this foundation with the review I was promised full coverage with one application, lasted a good amount of time with a little blotting needed through out the day and a light refreshing feel to it." in 36 reviews
  • "if you gonna spurge in a spensive foundation goes with this one pro; - it has a wide range of shades -a little go a long way -perfect for pictures, weddings and event - easy to set and blend!" in 15 reviews
  • "It is definitely med-high coverage, because of this I find it applies best with a damp beauty blender so not to leave streaks from a brush." in 9 reviews
  • "Although it is a bit pricey, it has lasted me almost a year so far (daily use), and it is definitely worth the money!" in 8 reviews
Kamie D.
Calgary, AB
3 reviews
I have used both the OG and Ultra HD formulation of this foundation and although I like the Ultra HD better I found both foundations underwhelming considering the hype. I do love the color range of this foundation and the overall application however I was not impressed with the longevity of this foundation and how it looked at the end of the day. Would definitely be better for people that have normal to dry skin (for reference I am normal to combo).
Cheryce M.
Calgary, AL
6 reviews
This foundation is a bit pricey but I find that it is worth every penny !
I really appreciate the fact that this product uses a pump because its neat, and that way i can use just the right amount of product.
I do find however that this product will not sit nicely on my skin if I do not use some sort of primer before applying.
Usually lasts the whole day, and it has lasted through snowstorms on me !
This product does have a bit of an unpleasant smell but it's not too offensive.
Rita F.
17 reviews
Beauty Junkie Expert Level 1
Its an medium coverage foundation
Very blendable
It has natural finish
Its long lastingg .. you can use it for day or night since it doesnt have spf soo doesnt flashback
I would highly recomended for others
Meryam B.
Mon, QC
21 reviews
Beauty Junkie Expert Level 2
I love make up forever products.
I used this foundation for years, but lately my skin starts to be dryer and i somehow have some hormonal acne. So I stopped using foundation for a while, trying to treat my skin first. Also for some kind of reason i can no longer find the right shade for me, my skin had been through many changes lately so can't find the right shade for me in make up for ever hd that's the only reason I'm not giving it 5 stars.
I still recommend it this the perfect foundation for a normal skin, good coverage, good finnish, and it last for a good 3 months if you use it every day and longer if you just use it few times a week.
So yeah, give it try, pretty sure you won't regret it
Tamar G.
301 reviews
Beauty Junkie Expert Level 4
Review for: 140 Soft Beige more...
I have bought many foundations that have never met my standards. The foundations I have given a go either make me look old, dry up on my acne spots, or wear off in a short amount of time. Recently, I was recommended to try Makeup Forever Ultra HD Foundation. It's the best foundation I have ever used. I was looking for something natural that wouldn't wear off. I found exactly that. The price may seem like quite a bit.. but it's defintely worth it. I do recommend that you give this foundation a try, because it's worth it. I absolutely love it and will be purchasing again.
Shanteena S.
Scarborough, ON
19 reviews
There is a reason why Makeupforever is the number one selling foundation in all of North America. My skin tone is normal-to-dry (more so on the dry side) and it works great with any complexion. Even for my friend who has oily skin. I bought this recently from Sephora and can honestly say I am completely satisfied with it. It is affordable and definitely a winner in my book.
Alyssa D.
5 reviews
I tried this foundation by a happy accident and I'm glad I did! I went to Sephora to get more KVD Lock-it foundation and they didn't have my shade, so I got this instead. It's much more lightweight than the KVD and it never cakes up on me! It's slightly luminous and can be light to full coverage depending on how you apply it, so it's very versatile.
Rachel W.
31 reviews
This formula is lightweight, with light to medium coverage, looks flawless on the skin, blurs pores and imperfections so easily, gives a nice, even complexion and dewy, healthy looking glow to the skin without overkilling it. Would not recommend this for people who like a full coverage as this does not give you that! It looks absolutely AMAZING in photos, as there are pigments in the foundation that reflects from the light of a camera which makes the skin look healthy and amazing. It is a known fact that Katy Perry actually uses this foundation! And her skin always looks flawless, 'nough said.
Erin M.
Thunder Bay, ON
132 reviews
Beauty Junkie Expert Level 4
I loved using this foundation. It worked really well with my combo skin and I purchased the matching shade of powder as well. It's great for going out because it doesn't have spf which means that you will have to find other ways of applying your spf through the day such as sunscreen or moisturizer. However without the spf, you don't have the flashback from flash photography so your face won't be illuminated white and look off from the rest of your skin (neck arms, etc). Do not use a water based primer with this.
Kaelyn H.
Kitchener , ON
10 reviews
Review for: 125 Sand more...
This is an okay foundation. I heard so many good things about it, so I really wanted to love it but I just don't. I find that it has a medium coverage, doesn't cover pimples and scars all that great though. It tends to get a bit oiley and patchy throughout the day even if I set it. It's definitely not terrible but there are many drug store foundations that I would pick over this one, especially since it's a pricey product.
Jordan J.
Homedale, ID
47 reviews
Beauty Junkie Expert Level 1
Is there a smaller size or a sample size that I could get for this foundation? I want to try it but I don't really feel like splurging in a $40 foundation.
Andrea E.
Mexico, chihuahua
19 reviews
I have looking for weeks a good foundation for pictures this is good for that?
Monserrat L.
Milwaukee, WI
4 reviews
I been looking for a perfect foundation for my skin? I really would want to know if this foundation won't give you acne in your face or make unhealthy?
Shantelle H.
North Baldwin, NY
26 reviews
I'm looking for a new foundation and I heard this one was good, but then again I heard so many were good lmao. So what do you guys think about this one? Honest opinions?
Morgan S.
192 reviews
Is this product full coverage?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
MAKE UP FOR EVER HD High Definition Foundation

was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.