MAKE UP FOR EVER HD High Definition Foundation
30 varieties available

MAKE UP FOR EVER HD High Definition Foundation


4.4 out of 5 stars
  • 5 Stars63%
  • 4 Stars24%
  • 3 Stars10%
  • 2 Stars3%
  • 1 Star2%
4.43 / 5 based on 7,393 Reviews


The MAKE UP FOR EVER HD Complexion products use innovative formulas to create a new generation of makeup which is both invisible on HD cameras and to the naked eye. HD Foundation combines flawless coverage and an extremely natural finish.
The Sericite contained in HD Foundation heightens the diffusion of light and intensifies the glow of the skin.
Enriched with moisturizing agent, HD Foundation moisturizes and prepares the skin for makeup. Its usually smooth and elastic texture makes it easy to apply and a pleasure to wear. Skin texture is refined to give a very natural complexion.

HD Foundation is an oil-free medium-to-full coverage liquid foundation which covers skin imperfections, while remaining invisible on-screen and in real life. It is available in a wide range of shades to suit all skin tones.

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Top Questions See all 1,860 Q&A

  • Is there a way to keep this foundation from making my com...7 Answers
  • Quisiera probarlo muchas veces dicen que es muy bueno2 Answers
  • I've always seen reviews on this and wonder how was it. ...3 Answers
MAKE UP FOR EVER HD High Definition Foundation
MAKE UP FOR EVER HD High Definition Foundation
Reviews (7393)
Q&A (675)
Media (401)
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  • "this foundation stays put really well and dries down to a fantastic surface for powders and even cream contour. i recommend this for as many skin colors it can fit." in 54 reviews
  • "So I am new to detailed makeup I never cared much for applying makeup and after hours of YouTube reviews I decided on this foundation with the review I was promised full coverage with one application, lasted a good amount of time with a little blotting needed through out the day and a light refreshing feel to it." in 36 reviews
  • "if you gonna spurge in a spensive foundation goes with this one pro; - it has a wide range of shades -a little go a long way -perfect for pictures, weddings and event - easy to set and blend!" in 15 reviews
  • "It is definitely med-high coverage, because of this I find it applies best with a damp beauty blender so not to leave streaks from a brush." in 9 reviews
  • "Although it is a bit pricey, it has lasted me almost a year so far (daily use), and it is definitely worth the money!" in 8 reviews
Ornella I.
Oakton, VA
84 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
This is my current foundation and I love it so much. I apply this with a beauty blender and it gives me the most beautiful dewy finish. It has a medium coverage which is fine because I like having that “no makeup” look but I wish it would cover some of my hyper pigmentation better. Other than that I love this foundation and will definitely be repurchasing!
Aisha M.
6 reviews
Beauty Junkie Expert Level 1
I swear by makeup forever hd foundation . It's the best liquid foundation I've used till date .. I use shade 130 which has a pink undertone that suits my skin really well .it is very light weight and gives medium to light coverage . I personally prefer using my flat top foundation brush with it . It covers the skin better than the beauty blender . Only problem is with it is that it dries really fast so you have to blend one side of the face first then go on the other side . Also you can build up the coverage.
Gabrielle M.
Quadra 18 Lote 11- Jardim Ana Beatriz 1/ Santo António do Descoberto-Go
20 reviews
A textura da Ultra HD é líquida e espalha fácil. Porém, ela seca muito rápido, na minha opinião, então bate aquele desespero para fazer o serviço direito antes que seja tarde demais. Com umas três apertadinhas na válvula, consigo cobrir o rosto inteiro. Sinto que há grande cobertura, mas depois noto que fica uma sensação esquisita de pele craquelada. Olhando de pertinho, dá para ver algumas marquinhas irreguperti.
H I.
32 reviews
Beauty Junkie Expert Level 1
I started using Make Up For Ever over a year ago and now I don't think I want to use any other foundation.  It's light, matches my skin tone perfectly and the best part is that it doesn't even feel like I have foundation on.  The downside is that it's a little more expensive, but for me it's worth it!
Olivia L.
North Bay , ON
5 reviews
Review for: MAKE UP FOR EVER HD Invisible Cover Foundation 120 Soft Sand 1.01 oz more...
I love applying this foundation with a beauty blender. It gives a beautiful medium coverage and allows my skin to show through while evening it out. I use a heavier concealer on my problem areas that need extra coverage. I have dry skin, and I don't find that it clings to my dry patches. I also find this foundation stays put all day and it almost looks better as I wear it throughout the day. I am shade "medium plus" in mac skin finish and "soft sand" is a good match for me. 
Amanda S.
calgary, AK
21 reviews
Beauty Junkie Expert Level 1
It never looks the same! I don't know what I do differently but I prime moisturizer and do everything the same but over the course of 3 days I've gone from hating it loving it to hating it again back to loving it, I have normal to sometimes combination skin & sometimes I feel like this just doesn't settle into my skin I feel like it just sits on the top & rubs around instead of sitting. I'm going to keep trying it with other primers to see what I can do to make it consistent.
Daniela B.
Miami, FL
23 reviews
Review for: 140 Soft Beige more...
The best base i dont change it for anything in the world. I recomended to all my clients and i been usung it since 4 years ago the coverege the texture i almos dont feel i have anything on me every time i use it! Price equals quality! Definetly i have not flund any bade like this in the market 💜💜💜💜💜💜💜
Klaudija I.
114 reviews
Beauty Junkie Expert Level 2
This is a really incredible foundation. When I have it on, it looks so natural that I cannot tell I'm wearing foundation, and it makes my skin look perfect and gives it a healthy glow, nothing over the top but just gorgeous and subtle. On top of that it has great lasting power, it lasts all day on my skin and I don't need to put on more during the day. It doesn't cling to dry patches or go oily. I have dry and sensitive skin, a little bit dull at times, but this makes my skin glow.
Tess W.
Fort Erie, ON
699 reviews
Beauty Junkie Expert Level 5
Review for: 110 Pink Porcelain more...
I love this foundation. It definitely gives a gorgeous skin finish, it’s long lasting and it’s very lightweight! I love to wear this on top of some M.A.C Cosmetics Strobe Cream and it gives a gorgeous and radiant look! I recommend this to basically anyone! I have this in my kit for school and all my clients love it! 🤗
Emilie N.
North Vancouver, BC
44 reviews
Beauty Junkie Expert Level 2
As a biracial woman, I have had a very hard time finding a foundation that matches both my skin tone and undertones. That was until I was introduced to Make Up Forever HD Foundations by one of my make up artists at a photoshoot I was in. I fell in love with the texture, the longevity of it, Andover importantly - the exact match to my skin tone. I highly recommend trying Make Up Forever to all of you beauty lovers out there!
Jordan J.
Homedale, ID
47 reviews
Beauty Junkie Expert Level 1
Is there a smaller size or a sample size that I could get for this foundation? I want to try it but I don't really feel like splurging in a $40 foundation.
Andrea E.
Mexico, chihuahua
19 reviews
I have looking for weeks a good foundation for pictures this is good for that?
Monserrat L.
Milwaukee, WI
4 reviews
I been looking for a perfect foundation for my skin? I really would want to know if this foundation won't give you acne in your face or make unhealthy?
Morgan S.
192 reviews
Is this product full coverage?
Shantelle H.
North Baldwin, NY
26 reviews
I'm looking for a new foundation and I heard this one was good, but then again I heard so many were good lmao. So what do you guys think about this one? Honest opinions?

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