I agree with the other two ladies! I've only tried the matte formula and for me it lasts a couple hours before I need to reapply. After eating i'll put another layer on and it doesn't look or feel thick on the lips. It also doesn't get splotchy but fades towards the inside of my lips if that makes sense :)
It actually stays throughout the day. Of course, it gets a little faded when you drink or eat, but you don't need to remove it all of them and reapply all again. Just a little swipe again and it's perfect!
When you first apply for the first little while it's bold and creamy but as the day goes on the color begins to be like a matte dry feeling and isn't as bright (depends on color). Its not splotchy when it fades but it does look like you have a liptint on instead of lipstick.