My daughter loved getting this at the store! She loved the design, and the toothpaste. The only thing I was upset about was that the bristles on the toothbrush got worn way faster than others I have bought her. I don't think that we're rough on tooth brushes, but we very well could be. Other than that, great product, the toothpaste is great, tastes great, and keeps my munchkin's teeth clean and breath fresh.