I love this product. Even tho it says it was formulated for men and I (a women in her 20’s) decided to try it, I fell in love with it. Not only does it smell amazing and the little exfoliating balls feel good on the skin, after using it your skin will feel so soft and will look smooth . I would say depending on your skin type you could rub it in softer or harder but everyone can use it. I would 1000000% recommend even if you don’t identify as a male.