I'm a hairstylist and have tried MANY different texturizing sprays. Many of them feel wet and sometimes can remain feeling sticky. This spray is like a mix between a dry shampoo and a light hairspray. It goes on completely dry, has a slight hold, and adds the perfect amount of texture to my hair. I use it as a working hair spray and a finishing spray. It's such a versatile product. I think the people who may be unhappy with the product probably didn't know what to expect. If you're looking for a moderate-extreme hold, look elsewhere. This has an extremely light hold, but it does add texture to the hair. Which is DIFFERENT than hold! This is by far, my favorite hair product.