this is the perfect concealer. nw20 is the perfect cool pink that is a true pink, but it dries down darker than it is on first application, so be careful. sometimes i use this all over my face with a beauty blender. but mostly, i will apply face and body foundation and spot conceal with this. i get so many compliments and i haven't found a better concealer that doesn't move throughout the day in the 8 years since i've found this one. why is it so good? i have dry skin and a very, very rosy complexion. i don't like having to set my sometimes irritated and flaky skin with powder when i want to make a blemish lest noticeable, and this makes it look like it was never there. the only con is that the color match can be tough-- buy it in-store if you can!

I love the coverage that is easy to apply and its texture is super light, it enhances my look and I love that it adapts to my skin tone, I don’t change it for anything

I have repurchased this product for 10+ years. Shade range is great. I have one for winter, summer and self tanning. Feels lightweight and last through summer heat. I don’t understand why this isn’t still viral.