I really love how smooth and easy this lip liner is to apply. The formula glides on beautifully without tugging and helps shape the lips so naturally. It has great pigmentation,blends well with lipstick or gloss, and lasts for hours without smudging too much such a perfect lip liner for soft everyday makeup and fuller looking lips.

Love the durability especially during long days and minimal fading. I truly love how well it blends and glides leaving a perfect finish on my lips. Definitely recommend

Ruby Woo is such a vivid, stunning shade—this lip pencil is a must-have to complete my dream red lip look. It glides effortlessly and is extremely pigmented. It doesn’t crack or get dry looking either. I use this lip pencil every time I wear the Ruby Woo Retro Matte lipstick by Mac.