Formulated to shade and define the lips in three exclusive hues and two textures. C famous. Packaged in floral fabric and gold metal.described as a “bright yellow red [with a Cremesheen finish].” It’s a medium, cherry red with subtle, warm undertones and a natural sheen. It had semi-opaque coverage that applied evenly. The consistency is lightly creamy, particularly once it softens against the warmth of the lips. It lasted for four and a half hours on me and left behind a light stain. It was neither drying nor hydrating on me. This shade is part of the permanent range, so if you prefer to pay less and don’t mind standard packaging, that might be the way to go.