Love to use this product in various shades around Halloween! Create a flalwless finish, contour, and highlight by using it in corresponding shades. I use NW20 as my base, highlight with W10, and contour with NW40. You can buy this in a WHITE shade which is great for bumping up a highlight, concealing brows, or as a face paint. I always use the white shade to create the teeth for skull makeups.