I really enjoyed this formula! I wear the color NC10, and found the color to be a pretty good match for my fair neutral skin tone. If you have more neutral skin tone I would stay away from NW10, because it looks more peachy and unnatural. I found the coverage to be good and buildable, with a more natural satin look on my skin. As long as I used a brush to blend it in properly, I didn't find that it got cakey like some other people said. My only negative is that when I build up the coverage I do find that it can transfer quite a bit, so I find that I need to prep it well with the right primers and set it well with the right powders and setting sprays, so it can be a little more high maintenance than some of my other foundations. However, I really like the look it gives to my skin, so for days I want a beautiful higher coverage look, this is definitely a go-to product!