Although this blush isn't cheap, the color is beautiful, especially for my fair skin tone. It stays put throughout the day and blends seamlessly with my bronzer and highlighter. I've had this blush for over a year now, therefore, it lasts a very long time, as most blushes do. The only reason I am deducting a star from this review is that it is pretty expensive! I have found two blush dupes that work just as well, if not better than this blush. The Mary Kay Strawberry Cream blush is only $12 and is almost identical! The Milani baked blushes are amazing too and even add a little bit of sparkle to the blush color. At only $7, it's quite the steal compared to $23 for the MAC blush.