YUP, gold mine. This stuff is AH-MAZING. I have 2 cats and 1 dog that I love dearly but that also seem to drag all sorts of things in the house. After washing the couch cover and blankets, I still felt like they weren't all the way clean. I tried various laundry additives, like Febreze In-Wash Odor Destroyer, OxiClean with Odor Removers, etc., but nothing really gave me a real sense of cleanliness -- just like it was masking smells with other 'more pleasant' smells. I just felt like there were germs and oils and dead skin and all of those gross things that weren't really getting taken care of. This stuff works so much better than anything else I tried. I use it in conjunction with Tide. It works in hot and cold water, it's 0% bleach, and you can really tell a difference when your items come out of the wash. It's even given me more peace of mind when washing bed sheets or towels. Prior to buying this, after washing my sheets, I would still feel some itchiness at night when going to bed, but afterward, I don't feel it at all. One thing I was worried about when I first bought it was it degrading the fibers of the things I was washing but that isn't the case either -- things don't come out with any sort of film-y feeling and they are still soft and look the same, wash after wash. Now that I've tried this stuff, I ALWAYS keep it on hand.