When you don’t have time for a full whitening regiment, quickly give your mouth the optical illusion of whiter teeth with Luster NOW! Instant Whitening Toothpaste. After just one brushing, the proprietary Bluverite® formula gives the appearance of a whiter, brighter smile, with results that last for hours. Designed by dentists, NOW! Toothpaste is gentle on teeth, safe for dental restorations and won’t cause tooth sensitivity. With daily use it will even help remove surface stains. And, as the only oral care product awarded Allure Magazine’s Beauty Breakthrough Award, you know that top beauty editors have given it a major seal of approval.