Basically when you buy Charity Pot, you are donating $22 to charity. LUSH has over 100 charities they support dealing with nature, people and animals. They collect all of the money from selling Charity Pot and collect it in a big "pot" at the end of the year they divide the money between all of the charities. All of the charities have to be grassroots and make less than $500,000! I'm sure it's all on the website too!