I’ve been super interested in switching to more natural products for wellness (deodorant, toothpaste, etc.) and this is the perfect way to do so! The taste is salty and I wasn’t so sure about it at first but after a few uses I don’t even notice it! I typically have a little more sink clean-up with these than with regular toothpaste but the results are so great!! My teeth already look whiter after a week! I will definitely be repurchasing!