With fade-defying colorants, superior preference stays true to tone for up to eight weeks without fading or turning dull and brassy. Care supreme conditioner, enriched with vitamin E and UV filter, helps lock in first-day color vibrancy, brilliance, and shine.
I recently used Loreal's Superior Preference Sun Kissed Caramels in the color Hi Lift Ash Brown (UL 61). I absolutely LOVE it! The color is exactly what I've always wanted. It looks better than the color on the box! Previously, I was dying my hair very blonde, lightest blonde actually. This is the perfect transition shade because a lot of blonde still remains over the beautiful brown color and ashy tone. Very multi faceted and adds great shine to your hair. The conditioner it comes with really makes the hair feel very soft. The overall experience of using this color is wonderful. It's easy to apply. It's not messy. The color doesn't run or drip. It's better than anything I've ever tried.
For a box dye the end result was good and my hair didn't feel dead and dry and damaged. It covered my blonde going to darkest brown very well and lasted about a month before I have to recolour. The price point was good too.
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