Shampoo for Vivid Hair Color After few washes, colored hair tends to become dull and fade. But with L'Oreal Professional Serie Expert Vitamino Color Shampoo, not anymore. Part of the serie expert range from L'Oreal Professional, this shampoo doesn't let color fade and keeps it vivid and vibrant for long. Makes hair color last longer Keeps the vibrancy of hair color intact Removes residue This lightweight, creamy formula cleanses residue promoting healthy hair and scalp. Just For You: Colored hair A Closer Look: L'Oreal Professional Serie Expert Vitamino Color Shampoo utilizes Incell-Hydro, a double locking technology that forms a protective shield around your hair to repel water. It prolongs hair color, adds magical shine and enhances the beauty of your colored hair. Get Started: Apply evenly through your wet hair. Work up lather. Rinse thoroughly. Repeat if necessary.