L'Oréal Paris Voluminous® Lash Paradise Washable Mascara
3 varieties available

L'Oréal Paris Voluminous® Lash Paradise Washable Mascara

BY L'ORÉAL PARIS #7 in Mascara

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars18%
  • 3 Stars7%
  • 2 Stars3%
  • 1 Star1%


Voluptuous Volume. Intense Length. Full Lash Fringe, Feathery Soft.

Take your lashes to paradise with voluptuous volume & intense length. Soft wavy bristle brush holds the maximum amount of formula. 200+ bristles catch every lash for a dramatic volumizing effect. Silky smooth formula glides on evenly and easily. This volumizing and lengthening mascara delivers a full lash fringe that’s feathery soft. No flaking. No smudging. No clumping. Women agreed: 91%* saw intense & volumized lashes and 87% saw more beautiful lashes. +98% lengthening effect.


  • Ethylene
  • Acrylic Acid Copolymer
  • Styrene
  • Acrylates
  • Ammonium Methacrylate Copolymer
  • Cera Alba
  • Beeswax
  • Cire Dabeille
  • Synthetic Beeswax
  • Bis-diglyceryl Polyacyladipate-2
  • Polybutene
  • Cetyl Alcohol
  • Steareth-20
  • Glyceryl Dibehenate
  • Steareth-2
  • Phenoxyethanol
  • Hydroxyethylcellulose
  • Acacia Senegal Gum
  • Tribehenin
  • Caprylyl Glycol
  • Glyceryl Behenate
  • Sodium Dehydroacetate
  • Hydrogenated Jojoba Oil
  • Hydrogenated Palm Oil
  • Disodium Edta
  • Butylene Glycol
  • Sodium Laureth Sulfate
  • Silica
  • Tetrasodium Edta
  • Potassium Sorbate
  • BHT 

May Contain:

  • CI 77491, CI 77492, CI 77499 Iron Oxides
  • CI 77007 Ultramarines
see more...

Top Questions See all 1,043 Q&A

  • Whats your go to mascara? Mine is L'Oréal Paris Voluminou...8 Answers
  • What does everyone think? Love it or leave it?9 Answers
  • Can't wait to try these new products I bought last night....1 Answers
L'Oréal Paris Voluminous® Lash Paradise Washable Mascara
L'Oréal Paris Voluminous® Lash Paradise Washable Mascara
Reviews (5,076)
Q&A (236)
Media (508)
  • "I'm very picky when it comes to mascara but I was amazed to see how well this one worked. It wasn't too watery or thick and went on very smoothly making my lashes look a lot thicker and longer. One coat is all you need and if you do more then that it will clump and look spidery. It looked as though I had falsies on which I loved so if your going for that look this is perfect." in 731 reviews
  • "AMAZING. I have not stopped using my better than sex mascara since I got it a few years ago, and to be honest, I am a little bit of a high end make up snob, so I don't make too many trips to the drugstore. This mascara out performs my Benefit Roller Lash and my Too Faced Better Than Sex (never thought I would say that). The packaging is super similar to the Better Than Sex, but is less heavy. The brush is also very reminiscent of the Better Than Sex brush as it is large with dense bristles, but it is a drier formula than the Better Than Sex, which I prefer, since it does not rub off on my eye lids throughout the day. I also find that it lengthens much better than the Better Than Sex, and has a slightly better staying power. I am SO impressed with this product and I definitely recommend it to everyone! My new favorite. 

    " in 240 reviews
  • "This is the most beautiful drugstore mascara I've ever used! The formula is so easy to apply, the brush makes lashes look fantastic, and the non-waterproof version is extremely resilient -no smudging!" in 208 reviews
Val x.
Houston, TX
27 reviews
Beauty Junkie Expert Level 2
Review for: Blackest Black more...
OK, I’m a mascara snob. I don’t have one go-to mascara because I am afraid of commitment (line is to the left, gentlemen), and I won't bat an eyelash at one that isn’t over $20. I couldn’t tell you why. I’m sure there are some great mascaras that wear jeans and T-shirts and cost under $10. But I really, really like my eyelashes. They’re already pretty dark and long and have a nice natural curl, so I want to spoil them like a favorite child. If you have a good feature, you want to splurge and really play it up, right?I also happen to be super picky about my mascara. I hate plastic fiber wands because they hurt my eyelashes and I tend to poke myself in the eye with them, which adds like 10 minutes of blindness and stinging tears to my makeup regimen. The formula can’t be too thick or clumpy, but it can’t be too thin, either — I like high-drama lashes, even during the day. So it needs to hit that sweet spot in between the two. Lastly, the formula really needs to glide on like velvet. I shouldn’t have to try so hard to transfer mascara to lash.L’Oréal Paris Lash Voluminous Paradise is the kind of mascara that I would never have found on my own, because I don’t spend a ton of time (or any time) looking for mascara (or any makeup) at the drugstore. And if you're going for a steal with promise, you want Maybelline New York Great Lash, or so I've been told. But this mascara truly deserves the same fanfare. The packaging is really sweet and delicate — a long, straight, simple tube in matte rose gold. Hello, vanity-topper. A pretty tube does not a great mascara make, of course, but this really did surprise me.
Allyson G.
Cupertino, CA
104 reviews
Beauty Junkie Expert Level 2
Review for: Blackest Black more...
I'm not quite sure how I feel about this product. I picked it up at Ulta on a whim because I was curious; even though I already have a holy grail mascara, it's not much for volume. A friend of mine owns both this one and the Too Faced Better Than Sex and claims they are basically the same; having seen both mascaras on her, I can agree they are pretty stinking similar. But she was blessed genetically with very thick, long lashes, while mine are long but not as full. On me, this mascara did not perform like anything really special. It's a little bit of a drier formula than I'm used to in a mascara, but by this point in my life I've come to realize that what makes a mascara different is its wand. This wand does resemble the TF one quite a bit, so check off that box. After two coats, I thought my lashes looked nice (I don't curl them, by the way), had a little more volume perhaps, but nothing particularly special. My current obsession is the Makeup Forever Smoky Extravagant mascara (now there's a wand that stands out!) and this definitely did not beat alone. However, today I tried doing one coat of MUFE (for the lengthening effect) and then one coat of Lash Paradise (for the volumizing effect) and I'm *obsessed* with the results. I know most people won't be this crazy and layer two different mascaras, so my verdict for the Lash Paradise is just kind of a "meh." It's certainly not bad for the price, but it's also nothing spectacular like I was expecting.
Teodora D.
270 reviews
Beauty Junkie Expert Level 4
Review for: Blackest Black more...
I can’t say enough about this mascara.
I used to use Maybelline Lash Sensational Mascara Holiday Ornament which is a great one as well but I recently switched to this one. What makes the biggest difference is tha wand. It is smaller and so easy to apply. The hourglass shape makes it perfect for applying mascara on my tiny bottom lashes.
The L'Oréal Paris Voluminous® Lash Paradise Washable Mascara gives me long lasting lash look. It gives my lashes volume and no clumping. It gives similar results to the MARC JACOBS BEAUTY Velvet Noir Major Volume Mascara.

I am so impressed that a affordable mascara can work so well as this one does. The wand is so great!!!!

I decided to purchase the washable one because waterproof mascara is generally harder to remove and every time I take off waterproof mascara I end up loosing some of my lashes.

Overall, great product - very affordable and super easy to apply. I definitely recommend it to people trying to get an amazing eyelash look with a affordable product!

I bought mine from Walmart.
Raphaela G.
Marlboro, NJ
63 reviews
Beauty Junkie Expert Level 2
Review for: Blackest Black more...
This is without a doubt the best drugstore mascara I have ever used. I have tiny, barely there black lashes that are pretty much straight. It’s a struggle with mascara pretty much every day, whether I spend $7 or $25. This mascara built them up so much to the point where they were visible , long and voluminous. I have never had that happen before with mascara alone. Once it’s on and dried, I curl my lashes and they just stand up beautifully all day. Not to mention the packaging is absolutely beautiful and expensive looking (similar to the better than sex mascara).

What I dislike about this is that it dries up SO fast. I mean within 2 weeks it’s getting thick and clumpy. My remedy for this is a couple of drops of contact lens solution inside the tube. This prolongs the consistency of the mascara for another 2 or 3 weeks. However, for the price I honestly don’t mind buying a new one every 3 weeks if I have to.
Zoe B.
Champaign, IL
23 reviews
Review for: Blackest Black more...
This is the best drug store mascara I’ve ever tried, hands down. I love a super duper black mascara, and L’Oréal even released a “blackest black, now with even more black pigments” and I’m in LOVE.
Outside from the color, the separation and volume this mascara gives is insane. It also gives a lot of length, and within limits, can really be built up to give a more dramatic look; It can be a little hard to remove if you do this though so do be mindful. This mascara also doesn’t get super hard and flaky, which I really appreciate because it doesn’t make my lashes feel too heavy or caked.
I don’t have the shortest lashes, but I am certainly really used to wearing falsies, but this mascara makes me feel like I don’t need them if my look is simple enough. (No one can convince me not to wear falsies if I have bold or colourful eyeshadow on. I don’t care how good the mascara is.)
I still don’t care for the waterproof formula (L'Oréal Paris Voluminous® Lash Paradise Waterproof Mascara) but I generally hate all waterproof mascaras because they get stuck in my lashes and NEVER COME OFF. I’m talking days of a slightly black ring around my eyes if I don’t conceal the mascara residue. Gross right? I don’t want anything on my face that’ll survive face washing and exfoliating. Also because it sticks in my lashes if I put mascara on the next day it just goes from panda to spider in a second. But I digress in my rant about waterproof mascara, this one in the washable formula absolutely rocks.
My mom’s ride or die mascara is L’Oréal Voluminous. (L'Oréal Paris Voluminous® Original Mascara) Since getting into makeup myself, I’ve tried to get her to try various products and deviate the woman from her routine (how dare I do so!? haha) but she won’t part with it. That might be how I feel about this new addition to the L’Oréal family, at least for now.
Anna M.
Cincinnati, OH
47 reviews
Beauty Junkie Expert Level 1
Review for: Blackest Black more...
I am a mascara fanatic, I am the one to pull out two or three different ones when I attempt to do my lashes. I naturally have long, dark lashes so I always try to find mascaras with great formula and a brush that gives me volume and elongates at the same time. This mascara is amazing at volumizing and lengthening and the formula is pretty darn good for a "drugstore" product. I have never been a fan of loreal mascara, it usually runs too easy or runs off with humidity, and this particular product does not. However this Paradise one tends to stay on my lashes much better than other Loreal mascaras, and it wont run in humidity or if I have watery eyes. This is a great dupe to the "better than sex" mascara from Too Faced which I have bought plenty of times. I will say the Paradise one actually tends to last a little longer without drying out so quick. This brush does tend to get a little clumpy towards the end of its product life, but its natural with lots of mascaras. I find it easy to apply a few layers without getting clumpy, something you cant do with all mascaras. I naturally have longer thicker lashes, but I know plenty of other people who have shorter or thinner lashes who have tried this and say its pretty good for a drugstore product and something they would buy again. This has become a staple of mine for daily use over the past few months and I suggest trying it out since its a good price compared to higher end products.
Krishna M.
26 reviews
Beauty Junkie Expert Level 1
Review for: Blackest Black more...
Call me a weirdo, but I did some major research on this efficacy of this mascara! And I have yet to come across a negative comment (that I can agree with) for this mascara! Its amazing how much this mascara makes my eyelashes look just with 1 coat! With 2 coats, I can almost guarantee that I will receive a compliment on my lashes for that day. The fact that this does not flake, or even smudge is just amazing...espeically for such a cheap price! damn! I use the Loreal 2 sided voluminous mascara (around $11) currently but I am planning on buying the lash paradise one back again...because its the best best best mascara I have ever tried! Thank you Loreal!!
R N.
Woodside, NY
35 reviews
Beauty Junkie Expert Level 1
Review for: Black Brown more...
I bought this mascara because everyone on youtube was raving about this mascara and they were saying that this was a dupe for the Too Faced mascara. I bought this and actually did not like it the first time I used it. I find that I tend to not like mascaras right away and should give them a few tries before really deciding if I like it or not. Lash paradise, over time, gets better with each use. This did not really lengthen my lashes as much as I would've liked but it was decent and I loved the flutter volumizing affect this gave my lashes. Also the packaging is super cute. The formula is pretty dry which I actually like but after a lot of coats you can get clumpy. Yes I would recommend this to try out.
Christina M.
Sacramento, CA
10 reviews
Beauty Junkie Expert Level 1
Review for: Black more...
I LOVE this mascara!!!! My lashes look so full and long! Naturally I have long but blonde lashes so you can't tell that they are long. I stopped wearing mascara for a few years and started to wear it recently. EVERY mascara I tried did NOT do my lashes justice until I started using this one! I started to question myself about my lashes falling out or somehow just got shorter over the years lol But this mascara made them look so full and long! My lashes never look clumpy with this mascara either! The only problem I have is it flakes off and leaves little balls of mascara on the high part of my cheek under my eye and it rubs off on my upper lid (I do tend to get slightly oily there so no big deal). I thought I could solve this problem by using the waterproof version but it didn't. Not only did the waterproof one rub off on my upper lid and flake like the non-waterproof version, but it's EXTREMELY hard to get off (as it should because it's water proof LOL). I even used makeup remover to try to get it off but I could still see it near the base of my lashes and I could also feel it ( I lost a few eyelashes that day lol). I followed up with face oil (that usually does the trick) but it didn't help. I had left over mascara on my lashes for two days lol The non-waterproof version, however, washes off extremely easy!!! LOVE this product! 
Isabelle D.
Lebanon, OH
213 reviews
Beauty Junkie Expert Level 3
Review for: Blackest Black more...
i LOVE this mascara! this for me is my everyday most used mascara. I usually get the Toofaced better than sex mascara but this and that ARE THE SAME THING!! the wand and brush are identical and both have such sleek packaging.  The only difference in my eyes is that the better than sex mascara is a little bit wetter and so your lashes get coated faster and with the lash paradise you need a couple more coats to get the same effect but, I can pay for two lash paradice mascaras for 20$ AT THE MOST, or one better than sex for 24$ and get the same effect. This mascara is my all time favorite holy grail and will be for a long time. Good luck to any other mascara trying to compete!!
Jocelyn L.
Phoenix, AZ
23 reviews
Beauty Junkie Expert Level 1
Alexa W.
51 reviews
Beauty Junkie Expert Level 1
Does this mascara really volumize and lengthen your lashes without clumping? I've seen a lot of YouTubers rave about it but I wanted to know firsthand from regular consumers.
Kennedy T.
Doncaster, England
18 reviews
Beauty Junkie Expert Level 1
Is it a clumpy mascara ?
Yasmine F.
167 reviews
Beauty Junkie Expert Level 3
Is this a good dupe in place of the Too Faced Better Than Sex Mascara ?
Alysia R.
port townsend, WA
657 reviews
Beauty Junkie Expert Level 5
What does everyone think? Love it or leave it?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
L'Oréal Paris Voluminous® Lash Paradise Washable Mascara

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.