Dual UV filter technology. Expert care for beautiful hair. Before using Color Vive Shampoo and Conditioner: Frequently color-treated hair is more likely to be dry, porous and brittle, and the color can fade when exposed to damaging environmental elements. After using Color Vive Shampoo and Conditioner: Hair is replenished with moisture and is protected from the damaging, drying effects of environmental elements. Recommended by the hair experts at LOreal, Color Vive with dual UV filter technology helps lock vibrant color in and keep damage out. Conditions & detangles, while replenishing moisture. Nourishes hair so its soft and supple. Keeps color truer, longer.