I have some serious hair thinning in the front of my hair in my bang area. SO it's very noticeable. (Or at least I think it is) SO I have been trying lots of different thickening shampoos and conditioners lately. I actually tried this one just a few weeks ago for the first time. It definitely gave my hair more volume and the strands felt thicker for sure. I feel like it looked thicker in the back than in the front. But the front is so thin that I think it just needs a lot more help. But overall, I think this is a great shampoo and conditioner for anyone who needs help with making their hair look thicker or more full of volume. I also like the price as well. You can find it at your local drugstore, walmart, target, and most grocery stores too.