L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel BLONDE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel LIGHT BRUNETTE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel BRUNETTE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel DARK BRUNETTE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel BLACK

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 118 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (837)
Q&A (41)
Media (230)
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Lauren K.
75 reviews
Beauty Junkie Expert Level 3
Review for: DARK BRUNETTE more...
I was really impressed with the L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel ! Love that it comes with the angled brush and spoolie and the brush worked very well! It was super easy to apply and very long wearing. I really like the gel-like consistency. It definitely seemed waterproof and smudge proof to me. My brows didn’t budge while sweating at the gym. I used micellarwater (for waterproof makeup) to remove this and it worked great. It didn’t remove any of my eyebrow hair with it. This would have been perfect for vacation. So happy I received this product complimentary to test out, it’s a great product with a great price point! I tried the dark brunette color but probably would have liked the regular brunette color better. I usually like my brows a bit lighter and cooler, almost like a medium grayish brown.
Gina C.
Long Beach, CA
148 reviews
Beauty Junkie Expert Level 3
Review for: DARK BRUNETTE more...
I received this product complimentary through Influenster, but my opinion is all my own. Some pros I had with this brow product was that it was affordable, the color matched my brows perfectly, it is very long lasting on the brows, it makes your brows look a lot fuller and thicker, and it comes with a nice brush/spoolie applicator that really helps when applying the product. My cons with the brow product was that it was really hard to get a very defined line because the applicator is a doe foot applicator so it can smudge really easy and make a big mark on your brow that looks like makeup and doesn't look natural. The brush that comes with I definitely helps apply easier and get more definition, but using it without that was very difficult for me. It does work very well as a tint more than it does as a brow filler product. The formula is nice, but extremely pigmented so you need to be very careful when applying. Also, the formula can wipe away very easily before it dries down so be careful of that. Otherwise, this is a nice brow tint and very affordable! I attached a picture with my brows after using the product, which is the first picture. Then I attached a picture of my brows before using the product, so you can see the change.
Lizzy M.
Antelope, CA
4 reviews
Review for: BLONDE more...
I'm a natural Redhead, it's hard to find things that match my hair color. I chose the blonde option when offered to review this product that I got for free through influencer. The color works well for my hair color, however, I wish there was an Auburn color option. The product is not heavy like the WunderBrow product. I had left this product on for Three days! Without any needed touch ups. L'Oreal's product is far better quality. And HALF THE RETAIL PRICE when seen online. The box itself took a few weeks to get here. 5 star packaging. PLEASE MAKE THIS AVAILABLE TO REDHEADS.
Allison M.
Hudson, OH
124 reviews
Beauty Junkie Expert Level 3
Review for: LIGHT BRUNETTE more...
I like this product SO much more than I thought I would! I am so glad I got to try this from a vox box! I typically hate this kind of product. I usually find that it just ends up looking like you have paint underneath your actual brow hairs or it slicks them down so much it looks like they’re covered in hair gel. But this, somehow, puts the color onto your actual hairs, keeps the hair in place but doesn’t glue them down, and fills in any kissing gaps without looking unnatural. Oddly enough, I actually like the dinky little brush and spooly is comes with. Just brush through the hairs once you’ve applied the product how you like and the hairs just look so nice and fluffy/feathery without looking like crazy caterpillars. The littles bit goes such a long way so this product has got to last forever! The color selection is great too and I like the undertone of the shade I got. Love to use this on full glam days and even a little on no makeup days, cuz I found that you can even build up the intensity or brush it out more to make it softer. Not gonna lie, I went to bed with lout taking it off and it looked bomb the next day too. (not that I advise sleeping in makeup) I occasionally tint my Browns with just for men and this kinda reminds me of the results but it’s forgiving easier to remove and you don’t have to deal with mixing the dye 😂This is a new go-to product, I will definitely be repurchasing and using regularly. 😍❤️ thanks influenster for my most successful vox box yet!
Andriana ❤.
175 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
I was pleasantly surprised by this product! I was skeptical about the color and initially thought it would not match but it did well not only to blend with my natural brows, but to enhance them! I’ve tried many, many products in the past that were so terribly pigmented I was better off without them. It lasted alllll day without budging, smudging, or fading. I received many compliments. I received this product complimentary from influenster, but I would purchase this personally as well as recommend it to others.
Jozie H.
32 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I’m generally a pencil gal when it comes to my brows, however this was simple to figure out, and the results blew me away! I have very thin, sparse brows and this products made them look full and natural!! It is definitely waterproof/smudge proof! I wore it to my kickboxing class to test it out and it didn’t budge through all my sweating and face wiping. It even lasted through my shower afterwards! It was easy to remove with an oil based facial cleanser though. The only thing I didn’t love about this products was how it basically glued my brows down and made them feel... not soft I guess. I may have been using it wrong because this was my first experience with a gel, but it certainly won’t deter me from finishing this tube! I’ve attached a photo of the first time I used it (fairly thick brows in the blue coat) the second time I used it (with the Snapchat filter) I figured it out a little better. And the last photo is my eyebrows naturally without any product.
Jenn D.
Sacramento, CA
36 reviews
Beauty Junkie Expert Level 3
I got this complimentary voxbox from influenster last week that came with the new Unbelievabrow product from Loreal and I was fully ready to hate it because I usually use powder on my brows and follow up with a clear brow gel but I actually really like it! It comes with a doe foot applicator which I don't like or use at all but if you use a brow brush and get the product off of the applicator or put some on the back of your hand or on a palette it works just like a pomade but better because when it dries down it locks your brows in place without the need for a brow gel over top so that's awesome! You could also use this as just a brow gel (which I do on light makeup days when I don't want to fill in my brows) and that works great, too! Other than the applicator I'm a big fan and would definitely recommend it!
Kady H.
Paris, AR
154 reviews
Beauty Junkie Expert Level 2
Review for: BRUNETTE more...
Testing out the new @lorealmakeup Unbelieva-Brow Longwear Brow Gel today💕I’ll update this post at the end of the day to share my experience with this product! I received this product free and you can too by using the link in my bio to sign up for free😉


I waited a little longer to update because this stuff lasts all day and and all night!! This brow gel is like tattoo makeup, you can leave it on until the end of the day or you can leave it on until it fades💁🏽it looks like you just applied it even after wearing it for more than a day. 10/10 recommend!
Ashley H.
3 reviews
Review for: BLACK more...
My eyebrows are naturally black but sparse so it’s been difficult finding a brow product that helps fill them in. The L’Oréal Unbelieva-Brow I received from Influenster to try out was great because it included a tool to lightly apply the gel. I used the angled brush to lightly apply the gel to my eyebrow then finish with the spoolie to blend it in. It does last all day & night so you only have to apply once! I was very pleased with how natural the result looked.
Bishwa P.
46 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I loved it. It is so pigmented and not too costly. I used it many time since I got it as complimentary product to test out. I tried it on my family and they fell in love with it. It gives eyebrows to people who doesn’t. The only negative point it that the application can be messy so you should outline first than scrape from the wand to the eye brush than apply because the the application wand is too big. I wish they could change that. Overall is good quality and not so expensive also it will last whole day and I tested that .
April S.
Lucasville, ohio
147 reviews
Sofía Á.
Eagle Pass, TX
188 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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