L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (828)
Q&A (36)
Media (229)
Leave a Review
Marisol Z.
Vallejo , CA
599 reviews
Beauty Junkie Expert Level 4
Review for: BLACK more...
I disliked the product because the color was too dark for my brows. The applicator was a little too thick and it couldn’t get my brows precise . The product also didn’t stay on my brows for 48 hours the next day I woke up they were off.
Kaitlyn D.
Hartsburg, MO
60 reviews
Beauty Junkie Expert Level 1
I was pleasantly surprised with how much I loved this! It was the perfect shade and filled in great. I use the separate brush to dip onto the actual wand and go in with my brows that way. i received this complimentary for testing purposes and would totally purchase again!
Alexsia B.
Temple Hills, MD
65 reviews
Beauty Junkie Expert Level 4
Review for: DARK BRUNETTE more...
I wish their was more color options because the shade I received was too dark. It was easy to use and the applicator was good. It kept my brows in place all day and was a great filler. I did receive this product complimentary for testing purposes only.
Amanda C.
Whittier , CA
32 reviews
Beauty Junkie Expert Level 2
Review for: BRUNETTE more...

The first time I used L'Oreal Unbelieva-brow Longwear
Waterproof Brow Gel, I tried doing both eyebrows at the same time.  A little on the left, then a little on the
right, like I normally do to make them even. 
Don't do that with this product; complete one brow before moving on to
the next one.  Otherwise you'll have
issues with it drying before you can use all three of the implements.  I personally think three implements to apply
one product is excessive, but once I got them down, I liked the results.

Sasha R.
26 reviews
Beauty Junkie Expert Level 2
Review for: BLACK more...
While this product isn’t my favourite brow product ever.. it’s actually not that bad. You have to be precise with how much product you apply. When the directions say a little, they definitely mean it. The product itself seems to last quite awhile without any touch-ups. I do find it a touch more difficult to remove compared to some other brow products I’ve used BUT it’s not that big of a deal for me. I still like the product despite that.
Ashley T.
Omaha, NE
10 reviews
Beauty Junkie Expert Level 1
This product is definitely long lasting! I really like how I can throw it on and wear it for two days only with minor touch ups. The color choices are great and you get a lot of product in the container. However, the application can be a bit tricky because you have to work fast with the product. Also it needs a different applicator because it can go on incredibly thick and can be difficult to control. Overall decent product. I probably wouldn’t purchase it again but I will definitely still use it!
Brittney P.
Rumford, ME
117 reviews
Review for: BRUNETTE more...
I love how long lasting the product is! It does truly stay on all day without smudging or fading. The application is difficult because the formula is pretty streaky so it’s not great as a stand alone product but when used with a pencil it’s okay. I don’t think I’ll repurchase the product but the price point is good and you get a lot of product.
Marissa L.
Pittsburgh, PA
180 reviews
Beauty Junkie Expert Level 2
Review for: BLACK more...
I’m new at brow gel so this was a little challenge for me. It felt too much like pain and I was caking it on. It was easy to apply. I didn’t expect that brush but that made it easy to use. The color matched my eyebrows too.
Alyssa H.
63 reviews
Beauty Junkie Expert Level 2
Review for: LIGHT BRUNETTE more...
This product is DEFINITELY long wearing -- it doesn't budge. But I found it difficult to apply. The tube itself has a doe foot applicator that it says to apply directly to sparse areas, then to style with the included double-ended brush (angled/spooly). I found the doe foot to be useless; it applies too much product (a very lightweight gel where a little goes a long way) and my eyebrows end up looking very heavy. The color also seems to oxidize a bit.
Maggie R.
Chicago, IL
227 reviews
Beauty Junkie Expert Level 3
Review for: BLONDE more...
Okay so I LOVE the actual product. What I don't love is the application process. The wand in the tube is definitely not meant for direct to eyebrow application, and while it is awesome that the separate spooly and applicator, but the process is made more lengthy by having to pull out the doe foot then applying it with a wand in both hands. Otherwise the product itself does a great job adding color and structure to brows
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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