L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (827)
Q&A (36)
Media (229)
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Averi L.
Indianapolis, IN
26 reviews
Beauty Junkie Expert Level 1
Review for: BRUNETTE more...
I received this in a VoxBox and was skeptical at first because I have not seemed to have the best luck at eyebrow gels since I started filling in my brows. Or maybe I’m just picky! Either way, this brow gel surprised me in the best way. I use an angled brush to draw it on and the coloring is so natural and it’s so easy to apply. It lasts for a long time and keeps my brows in place and looking pigmented all day long. The only downside to this is that it’s as if I’m putting hairspray in my eyebrows - it makes your hair sticky and stiff after application. However, the benefits outweigh the cons! Great product.
Stefani J.
Queen Creek, AZ
34 reviews
Beauty Junkie Expert Level 1
Now that I've been using Loreal unbelievabrow (free thru Influenster) for like over a month I can say it's my new favorite. I have super greasy eyebrows and this stays on, so have to use coconut oil to get it off! I was using maybelline's similar product before this, and it lasted well but didn't look as natural as the unbelievabrow. Currently recommending to all my friends.
Tamara R.
Richmond , VA
87 reviews
Beauty Junkie Expert Level 3
I received this product free to review and I love it! It does a great job of making my brows look fuller and fills in great. I do have issues sometimes with using the brush to apply the product to feel in towards the end of my brow where the arch is but I make it work! I literally went to sleep with my brows still the same and removed the rest of my make up and woke up the next morning and my brows look the same!!! This products last a long time! It’s almost a dupe for wonder brows!! Definitely recommend especially for the price it will last you a long time!
Laura E.
79 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
I was pleasantly surprised by this gel. The pigment is good, there are a thousand ways to apply it so choose what works best for you. It’s not as thick as I personally like but it’s very versatile and a great price point. And, I imagine you’d never run out the tube is so generous. Thanks Influenster for sending to me complimentary for review.
Emily M.
Iowa City, IA
75 reviews
Beauty Junkie Expert Level 2
Review for: LIGHT BRUNETTE more...
I got this product free through Influenster, and oh man am I glad I did. This has seriously become my favorite brow product! I cannot sing its praises enough, I have recommended it to so many of my friends. I have very German brows, so I really hate filling the thinner spots in because my brows become too dominant. This product has the perfect formula. It applies easily, the pigmentation is great, it lasts forever, and dries relatively quickly. Seriously try this product out before you go buy from Anastasia or Benefit. I will only be buying this in the future.
LaPorshe' M.
157 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
I like the way it dries matte and it really lasts 48 hours. I like the the shiny packaging. The price is great for what you get. I use it quite often, when I want to dress up a little. I definitely recommend this product.
Emily R.
Sn Bernrdno, CA
31 reviews
Beauty Junkie Expert Level 1
Review for: LIGHT BRUNETTE more...
I received this product complimentary of influenster for testing purposes.  It was super easy to apply, applied evenly, and lasted all day long.  The only downside to the product was that the color it appears when you apply it is much darker than the color of the tube.
Julissa S.
El Paso, TX
58 reviews
Beauty Junkie Expert Level 2
I absolutely love this it made my eyebrows stay all day ! My hairs didn’t feel sticky or uncomfortable. The color was perfect it dried down in a good amount of time. I definitely recommend this for everyone
RAW Fashion M.
143 reviews
Beauty Junkie Expert Level 2
Review for: LIGHT BRUNETTE more...
In today's video check out my channel @rawfashionmagazine

I'm showing you how to create a gorgeous holiday Champagne  glam look using the  #TARTE PRO Palette and the #L'oreal Unbelieva-brow to create this sexy look. What's your go to holiday look...comment on my video!!
Bethany H.
Liberty Hill, TX
25 reviews
Purchased at: Walgreens
I think this is a really cool product, the color light brunette is perfect for me since I have naturally ashy brown hair. If you put a light amount on and keep using the spoolie to brush it through it actually looks good. The only problem I had was it was getting above my eyebrow and i kept having to wipe it off. I am going to trying it.
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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