L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (830)
Q&A (36)
Media (229)
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Christina W.
Roseville, MI
339 reviews
Beauty Junkie Expert Level 5
Review for: BLONDE more...
This product was almost entirely a miss for me. I have a couple sparse spots in my brows, otherwise they have a great natural shape. I generally reach for a brow product that will help me fill in the spots to create a sharper brow look. This product will refuse to do just that. It is far to wet and dare I say, greasy? It just blends away if put on the skin basically. Now I will say this product has one saving grace, it will set your brows. There really is a color pay off as the product coats and sets your natural hairs. That being said, it can dry and get chunky if brushed out too much with a spoolie. Does it make the brows look more defined? Sure. Does it last for 48 hours? I’d say so. Is it the look I’m going for? Not quite. I would be curious to know if the darker shades performed better..
Kiran K.
San Antonio , TX
7 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
You guys let me tell you this product is freaking amazing! I got this in a Voxbox and was honestly not expecting much but this blew me away. I very rarely review but this needed one because it’s that great. Upon first inspection I thought it might not be my color and that it was going to be hard to apply but not only was the color on point and totally natural the application was also a breeze! I’m not super mastered in makeup but this was something even I could do! I love the pigementation and how a little really does go a very long way. I use this to simply film in sparse areas in my brows for a natural fuller look.The product is so blendable and everything you need is included. I use to use the Anastasia Brow Powder but I will definitely be switching over to this. 
Julia B.
White Plains, NY
6 reviews
I found that this brow product definitely is long lasting! Even when I searched it on my hand it was hard to get off... But it wasn't something I needed to scrub at my brows at either. It's not hard to put on, but I did find the applicator a bit annoying. It's a doefoot so you need a separate brush to brush it onto the shape (as with brow gel) and a spoolie to comb it through. It's a little hard to get enough product off the doe door and onto the brush, and it's also a bit heavy to put it on straight from the doe door. That being said, it can turn out very nice as long as you build it up and comb through with the spoolie. It certainly is long lasting. I have almost blonde brows so I got this in blonde, but it barely shows up at all on me. Aside from that it's something I would highly recommend if you want something long lasting, but not necessarily if you want really defined brows. On me at least it's more natural and workout hard edges. I received this product for free to review.
Lindsay R.
123 reviews
Beauty Junkie Expert Level 2
Review for: BRUNETTE more...
I used to be a huge wunderbrow fan but then other brands started coming out with cheaper dupes. Thank you Influenster for sending me L’Oréal’s version for free to try. It has a doe foot applicator like a lip gloss so I like to fill in my brows with a pencil and then brush this through. Color is a bit dark for me but if I use a light hand it’s fine. Great if you’re going to the gym or pool and still want eyebrows on fleek because it’s basically paint for your brows so it doesn’t come off with sweat or water. I use coconut oil to remove it. If you’re not familiar with this type of product I’d def practice to see what works best for you but I do recommend for certain situations. Not my every day brow item.
Kristen G.
Minneapolis, MN
23 reviews
Beauty Junkie Expert Level 1
I was skeptical at first when I saw that you needed two applicators to put it on, but it surprisingly works super well. It spreads evenly and looks natural. It’s easy to apply and stays put all day. I like that it adds color while also holding the eyebrow hair in place. Needs an oil based makeup remover to get it off. I like it better than my old brow product, definitely recommend. I received this product free for testing purposes but all thoughts are my own. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Gladys R.
71 reviews
Beauty Junkie Expert Level 2
Review for: BLACK more...
So glad I got to try the L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel. It is long lasting, pigmented, and easy to use. I tend to shy away from product that I think will look like sharpies but this is really a great product that you can create a more natural look with or a more defined look with.
Joie F.
Arcadia, CA
12 reviews
I’m so glad I received this product complimentary to try because I probably wouldn’t have bought this product on my own! I am loyal to my tarte pot mousse but this was a really nice inexpensive change to my usual routine! I use this product when I want a softer look and not as defined. However I don’t use the spoolie it comes with because I have a lot of eyebrow hair so it just gets all over it. Instead I use my eyebrow brush so I can have more control on the outcome. I love you can control how dark and defined the turnout of your eyebrow is with this product! Best of all lasts long which is really important for me because I have a super oily face!
Valeria C.
Katy, TX
209 reviews
Beauty Junkie Expert Level 3
De los mejores productos que he recibido. Lo mejor para los cejas ...✨Este producto tiene un costo de $16.99 dólares y lo pude obtener completamente gratis para muestra con la aplicación de #Influester . Gracias #LOrealParis por mi producto. Es de buenísima calidad , duración y pigmentación. #Waterproof #NoSmudge #NoTransfer #SweatResistant ❤️ a otro nivel con este producto de doy un 💯. Me enviaron el tono #580BlackNoir y me encanto . #Latina #Follow @BeautyTipsByVale #MakeupLover #Free #VoxBox @lorealmakeup @lorealskin @lorealusa @influenster #LOrealParis #LOrealParisMakeup #Unbelievabrow #contest #complimentary @lorealmakeup @Influenster
Savannah L.
Kirkwood, MO
71 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
This product was my least favorite brow product I have tried. The formula was horrible and made it look like I took paint and painted on my brows, and the applicator was not good. The color was way to dark in my
Opinion. For the price point I would expect a completely different and better product. I was really disappointed.
Jayme Y.
geneseo, NY
856 reviews
Review for: BRUNETTE more...
I received this in a box box from Influenster. My first thought was that I thought it was weird it came with a doe foot applicator, like a lip gloss wand. It also comes with an angled brush, which is what i use. It does stay on for awhile and the color matches pretty well. I prefer brow pencils but this was alright.
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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