L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (828)
Q&A (36)
Media (229)
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Kady H.
Delaware, AR
154 reviews
Beauty Junkie Expert Level 2
Review for: BRUNETTE more...
Testing out the new @lorealmakeup Unbelieva-Brow Longwear Brow Gel today💕I’ll update this post at the end of the day to share my experience with this product! I received this product free and you can too by using the link in my bio to sign up for free😉


I waited a little longer to update because this stuff lasts all day and and all night!! This brow gel is like tattoo makeup, you can leave it on until the end of the day or you can leave it on until it fades💁🏽it looks like you just applied it even after wearing it for more than a day. 10/10 recommend!
Elizabeth H.
Clinton, MO
61 reviews
Review for: BRUNETTE more...
I received this to review for free from Influenster. It's a pretty good product. It does a great job of filling out the brows. It end up drying a little thick but isn't really a bad thing unless you don't like the feel of thicker products on your brows. It's not probably the best product if you like a more subtle look and it's better with full face makeup than by itself. Overall it is a good product that I think I'll enjoy more after more practice with it.
Anna C.
81 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I've used different brow gels but this is beyond amazing! I've used pencil before thinking it was easier but after testing this product I have never been so satisfied with the results! I will definitely buy this product once I run out of this. It's amazing how little goes a long way! And I love how natural you can make them look yet so full!
Faith C.
59 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
It's UnbelievaBrow! While I have relatively full eyebrows, I do fill them in for a darker, fuller and more shaped look! I've used the same 2 or 3 brow products for the past few years but I actually really love this @lorealmakeup #UnbelievaBrow in "dark brunette". It's an easy application, super long lasting and I really like the double ended application brush it comes with. Plus I like how the formula is easy to build up as much or as little as you want! xx
#LOrealParis #LOrealParisMakeup #contest #complimentary @Influenster
Sofia V.
Sylmar, CA
44 reviews
Beauty Junkie Expert Level 2
I used the Unbelieva Brow Tint from L’Oreal about 12 times and my first impressions are neutral. This does what it claims, as far as long lasting goes. It does stay on all day no matter the weather or conditions. I actually also like how it fluffs up my brows and gives them volume. I use the spooly side to help give them oomph after I apply the tint. It dries down after several seconds. The only con to this is that is does not fill in sparse brows, which I have. It’s too watery to adhere to skin to create a shapely brow. I cannot define my brow with it, so I have to use my brow pomade in conjunction with it. I don’t like the thought of using two brows products everyday but if I need my brows to last through the apocalypse(or any other long day) I’ll use this again. If I try to use it by itself my brows look so undefined and messy.
Katherine C.
104 reviews
Beauty Junkie Expert Level 2
I loved Loreal’s Unbelieva-Brow brow gel - it stays put, is natural looking and the pigmentation is great but I would prefer a more delicate way to apply.

If you are heavy handed, the application will come out more thick.

I would recommend to friends looking for an affordable, easy to find quality brow product.

Product received free to test from Influenster
Mary Jane V.
Hayward , CA
186 reviews
Beauty Junkie Expert Level 3
Review for: DARK BRUNETTE more...
I was very skeptical when I first received this product. I got it in my complimentary voxbox. The packaging threw me off because it comes in a tube with a doe foot applicator. Kind of like a liquid lipstick. It also came with a double ended brush. Spoolie on one end, brow brush on the other. I do with the brow brush was a bit thinner so I could really get the “hair like strokes”. I tired applying the product with the doe foot and I was really surprised! It gave me a very fully fluffy brow look. I brushed it out with the spoolie to disburse the product and I loved the look. I use only the brow gel when I wear no make up and it gives me naturally full looking brows. You can also use it with the brush and really sculpt the brows for a defined look. I use to use the Essence Make Me Brow but this is now my new favorite!!
Preethi K.
Monmouth Jct, NJ
37 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
Love love love! I used to use powder and a pencil so the gel took some time to get used to but now I love it! It’s so easy and quick to use, and gives a natural look that lasts. I’m definitely making this a part of my beauty routine! Just be careful to remove any extra product before applying the gel to your brows so that it doesn’t look too thick or goopy. Highly recommend!

I received this product complimentary in exchange for my honest opinion.
autumn h.
Amherstdale, WV
37 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Review for: DARK BRUNETTE more...
This product was good in some ways and bad in most. It was such a great color match but as you can see in the picture , it made my brows dry and they did not look good at all. I personally wouldn’t recommend it but it could be different on people. I myself didn’t like it.
Julia H.
22 reviews
Beauty Junkie Expert Level 3
Review for: LIGHT BRUNETTE more...
This was my first time using brow product besides a low commitment brow powder, so I was a little nervous, but I found this product to be so easy to use and great quality! I used the product with the applicator it came with and followed instructions, and I was continuously happy with the results! The brow look truly does last for a full 48 hours, which I love! The brows also look so natural (but enhanced) so I can wear it with or without a full face of makeup. Overall, I will definitely be purchasing again in the future and keeping it in my makeup routine. I did receive this product as a free sample from Influenster, but these opinions are all my own, and as I said, I WILL be buying it again in the future!
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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