L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (828)
Q&A (36)
Media (229)
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Mallory G.
75 reviews
Beauty Junkie Expert Level 2
I received this to try for testing purposes but I’m just not sold on it. I went with the lightest shade since I am blonde. The color was way too warm! You had to first apply the gel with what looks to be a lipgloss wand. Then you can go in with the spoolie that is provided in the box. It adds and extra step to my makeup routine. When it comes to taking it off you need to use an oil based cleanser or it won’t all come off. I cleanse with a makeup wipe then go in with a hydrating cleanser and they didn’t take off all of the product. The idea that thy last forever is neat, but not practical.
Emily P.
Vancouver, WA
115 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE, BLACK more...
Not my favorite, I work in a warehouse and I wore this product a couple times to work. At work I’m constantly moving until my shift is over so you break a sweat majority of the time, nothing major but you get hot and you’re a bit dewy for the most part. I would have to say it isn’t smudge-proof like it claims, or sweat resistance. It comes off for me at both ends of my eyebrows. The color is spot on which I love, and the product is easy to use, and I’ll continue to use it until it’s gone because it is a good product. But it doesn’t do what it claims which is why I’m giving the product 3 stars
Natalee G.
Canton, GA
21 reviews
Beauty Junkie Expert Level 1
Review for: LIGHT BRUNETTE more...
I was sent this product by Influenster and I tried it out for a good month. I believe I applied it differently than the instructions say. I used the angled brush to grab product from the doe foot applicator and the applied the same way I would an ABH Dipbrow. I liked the product and it held true to all of it's claims. Personally, I did find it to be a bit too transparent for my taste. I do wear a full face of make up pretty much every day, though. I tried layering it and it made my eyebrow hairs look a bit waxy. If you like a more light make up look, I would suggest this product. 
Ashley H.
3 reviews
Review for: BLACK more...
My eyebrows are naturally black but sparse so it’s been difficult finding a brow product that helps fill them in. The L’Oréal Unbelieva-Brow I received from Influenster to try out was great because it included a tool to lightly apply the gel. I used the angled brush to lightly apply the gel to my eyebrow then finish with the spoolie to blend it in. It does last all day & night so you only have to apply once! I was very pleased with how natural the result looked.
Samantha T.
Virginia Bch, VA
47 reviews
Beauty Junkie Expert Level 1
Review for: BLONDE more...
I was initially very skeptical about trying this product. I don’t normally ever use liquid eyebrow products and didn’t really have any idea how to use it. I watched a tutorial and figured it couldn’t be too bad. The “kit” comes with a spoolie and angled brush which is great. The product is thick and there’s A LOT of it, which is great that it will probably last a long time. It was somewhat easy to apply but I definitely needed to do some cleaning up afterwards. My biggest complaint I have was how sticky my eyebrows felt after applying. The staying power was extremely impressive; Stayed on all day. I received this product for free for testing purposes.
Faith M.
Benton, AR
57 reviews
Beauty Junkie Expert Level 1
Review for: BLACK more...
I received this product free from Influenster for my honest review. I’ve been using it for a few weeks now and I really love how it never smudges once dry. The only thing I’m not crazy about is that it takes some trial and error to make sure the color doesn’t look blocky at the start of brow. But that aside I have really enjoyed using the product. The little spiral wand that comes in the kit is invaluable and necessary for perfect brows!
Ruqayya A.
50 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
The pigmentation is very good, but the applicator is not. The applicator that’s provided makes you apply too much of the product at once, so even the inner corner of my eyebrows end up becoming way too dark. And the product is very long lasting, so once it’s on, it really doesn’t come off until you use an oil based cleanser (or coconut oil, which I use to remove make up). So when it goes on too dark on my inner brows because of the applicator, it doesn’t come off either. It’s just very messy and I didn’t like it at all
Lauren K.
74 reviews
Beauty Junkie Expert Level 3
Review for: DARK BRUNETTE more...
I was really impressed with the L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel ! Love that it comes with the angled brush and spoolie and the brush worked very well! It was super easy to apply and very long wearing. I really like the gel-like consistency. It definitely seemed waterproof and smudge proof to me. My brows didn’t budge while sweating at the gym. I used micellarwater (for waterproof makeup) to remove this and it worked great. It didn’t remove any of my eyebrow hair with it. This would have been perfect for vacation. So happy I received this product complimentary to test out, it’s a great product with a great price point! I tried the dark brunette color but probably would have liked the regular brunette color better. I usually like my brows a bit lighter and cooler, almost like a medium grayish brown.
Hannah B.
Church Hill, TN
149 reviews
Beauty Junkie Expert Level 3
Used this once and didn’t like it at all. I received blonde and it made my eyebrows look dirty, not to mention, I couldn’t even get it off after. Will not be purchasing in the future or recommending to friends.
Sarrina M.
Louisville, KY
54 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I received this don’t know if I had a color too dark, or if I was just 100% terrible at the application of this but I refused to wear this out of the bathroom. Instantly had to find a way to get this off because it looked so dark. Most likely was my application skins but I’m sure others would be able to take full advantage of this product. I don’t wear a lot of make up and thought this would actually be of interest to me but maybe a different product or maybe I’ll try it again another day.
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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