L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (828)
Q&A (36)
Media (229)
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Meghan B.
Wichita , KS
62 reviews
Beauty Junkie Expert Level 2
Review for: BLONDE more...
I received this product complements of L’Oréal and Influenster. I was very excited to give it a try! I am a big fan of very natural looking brows. On a normal day I just fill in the sparse areas of my brows with a pencil. This product is a little bit of a learning curve for me, but after playing around a bit I have a better feel for it. I think you get a very generous size of product in each unit. I think the product feels a little heavy, and I definitely used a very light hand in my application, a little goes a very long way. The brush that comes in the package isn’t my favorite, but it gets the job done. It does have all day wear and I didn’t have to worry about it wiping off if I touched my face. While this is not my first choice product, I would definitely buy it and keep it in my makeup bag for days that I need a long lasting brow and a little more time to apply my makeup in the morning.
Erin M.
80 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
Thanks to Influenster I was able to try this product for free. I have dark, thick eyebrows and because of this it’s easier to see where they grow in patchy. I’m not usually a fan of brow products because I think they are too much with my natural brows BUT this stuff rocks. It takes a very minimal amount of product to go a long way (seriously be careful!). It looks natural and fills in any gaps well. It’s no joke when they say “Longwear”- I tested the color on my hand and after multiple washes throughout the day the color stayed strong. Be careful with the amount you use, but you won’t be disappointed if you try!
lydia c.
Stone Mtn, GA
46 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
The first time I tried this product i didn’t like it very much. The instructions tell you to apply it with the applicator first and then shape and blend with the angled brush and spoolie. However, applying it directly with the applicator made my eyebrows veryyyy dark. I didn’t like this at all. When I tried it again going in with the angled brush first and blend with the spoolie I found they looked much better. The formula does last for about two days and stands up well to my sweaty workouts. I don’t like that the spoolie/angled brush is separate from the actual product because it gets lost in my makeup box.
Leslie M.
Ball Ground, GA
191 reviews
Beauty Junkie Expert Level 3
Review for: BLACK more...
Love the way the Unbelievabrow makes my brows look💃🏻 I received shade 580 (black) and it blended in with my brows perfectly. At first I was intimidated because the product has a liquid consistency much like a liquid lipstick and I was scared that my brows would look like I had filled them in with sharpie lolol😂 but using the smallest amount of product, and an angled brush, I realized that this brow product was much easier to use in comparison with brow pencils. It defined my brows beautifully and will not budge once applied, which is amazing because you don’t have to worry about it coming off. Overall, I’ve tried it multiple times and honestly it’s lasted longer than any other brow product I’ve used, it’s now a staple in my makeup routine😎
Courtney V.
Chicago, IL
29 reviews
Beauty Junkie Expert Level 1
Review for: BRUNETTE more...
I like this! It’s a really quick way to fill in your eyebrows & a lot easier than using a brow pencil. I scrape some product off the tip of the wand and then go fill in my eyebrows. This product is very intense so I find if I don’t do this my brows look very dark. It does last for a last a long time so that’s a plus! Only con that I found is the applicator is way too big. Sometimes I’ll get it on my skin and it’s annoying to have to wipe it off after. That’s why scraping off some product beforehand helps, but I still seem to have this problem once in a while. Overall though I find its way quicker and easier than my overall brow routine and I like the look!

I was sent this to test out from Influenster but all opinions are my own.
Brittany L.
Homestead, FL
149 reviews
Beauty Junkie Expert Level 3
Review for: DARK BRUNETTE more...
I was chosen to receive this in a Voxbox and test out, but unfortunately, I never received it; and that’s never happened before, I’ve always received anything complimentary of Influenster and it’s always been delivered properly, so I’m not sure what happened. But anyway, back to the important information; how does it work and does it hold up? And I can say with certainty that it does its job. It’s long wearing, comfortable, affordable, and looks great. I really enjoyed this and recommend it to anyone that’s searching for an affordable brow gel.
Hails 💋.
Wilmington , NC
127 reviews
Beauty Junkie Expert Level 2
Review for: LIGHT BRUNETTE more...
Definitely my least favorite brow product I have ever tried or received. It went on alright, but when it came to filling in and all it was not that great. It also smudged a little while trying to apply and just looked at hot mess to me. Also, I get the fact of it sticking so your brows don’t mess up or move, but personally I did not like the way they felt, at all. Would not use ever again or purchase. #complimentary
jeneia ..
1,012 reviews
I had the chance to test/try @lorealmakeup NEW UNBELIEVA-BROW LONGWEAR BROW GEL in the shade Dark Brunette complimentary and honestly I really like. It claims to be: Waterproof, no smudge, no transfer, & sweat resistant and swear I tried to wipe it off n it’s still on. It does wipe right off with a oil base makeup remover so you don’t have to scrub. And it comes with an angle brush/ spoolie !
#LOrealParis #LOrealParisMakeup #Unbelievabrow #contest #complimentary @lorealmakeup @Influenster
fona f.
Havertown, PA
1 review
Review for: DARK BRUNETTE more...
I have to rate this 4/5 stars. It was my first time using the product and my brows came out nicely. It was somewhat easy to apply, but I don’t like how you have to use the applicator then a brush/spooky to get the shape desired. You have to use the product lightly (if you want a natural look) because if you put to much on the brow, it’s hard to fix and shape the brow once the gel sets. 2nd pic is no product, the 1st is with product (more of a natural look in person)
mary r.
Puyallup, WA
25 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I received this in a VoxBox complimentary of Influenster. The product came with a double sided brush/spoolie, which is extremely helpful! This stuff DOES NOT budge at all! This stuff stayed on through a very hot shower and excessive rubbing, as well as through a rough night of sleep! It’s actually still on! Truly amazing. It makes your brows looks so natural, not like they’ve been filled in! You’re able to get tiny strokes with the brush and the product, but I find that just generally filling it in , then using the spooly to brush them out makes your brows look the most natural! Love love love this. Great product by L’Oreal for sure!
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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