L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (832)
Q&A (36)
Media (229)
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Sydney G.
46 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
Long lasting and looks natural. Sometimes goes on too thick, leading me to lose a couple of eyebrow hairs, but when it goes on thin, it’s perfect! Here’s a photo with one natural brow and one done.
Philadelphia, PA
156 reviews
Beauty Junkie Expert Level 4
Purchased at: Target
Review for: LIGHT BRUNETTE more...
This brow gel works really well and blends right into my natural brows, it adds volume and and last long. Very affordable and worth it. I would recommend L’Oréal’s Waterproof Brow Gel to everyone!
Kayla D.
86 reviews
Beauty Junkie Expert Level 2
The applicator is a little odd but it’s okay because it also comes with a brush/spoolie the color is nice and the product is super long lasting I’ve really been enjoying this for brows that last!
Karimi A.
Corp Christi, TX
109 reviews
Beauty Junkie Expert Level 2
Im still practicing how to perfect my brows but overall I think it’s a good product. When it says waterproof it’s definitely water proof. Good color for my brows as well.
Olivia R.
Georgetown, IN
23 reviews
Review for: BLONDE more...
I received this gel right before Thanksgiving and decided to try it out on Thanksgiving day. This gel stayed on all day and night! I would even rub it accidentally and it would not come off. Very good quality!
Sabrina F.
Sn Bernrdno, CA
715 reviews
Beauty Junkie Expert Level 5
Review for: DARK BRUNETTE more...
I really liked the whole idea of it but after trying it for a few days here’s my final review. I love the brow gel itself, I would’ve preferred it came with a mascara wand instead of a lipstick applicator. Honestly if it was just a brow gel and not advertised as a brow filler than it would’ve been perfect because it kept my brows in place the entire day! If you’re going to try to use it as a filler don’t. Do your eyebrows normally and then go over it with a spoolie and this stuff. This was extremely hard to get off my brows so that’s a big plus but also a con because it was super hard to come off. Highly recommend as a brow gel but not a filler don’t use the wand it comes with either. Use the spoolie it comes with to apply it as a brow gel. Smudge proof yes. Waterproof OH YES. Recommend? YES
Tierra W.
Houston, TX
183 reviews
Beauty Junkie Expert Level 2
I had this shade in the color of “dark brunette” and when I received it , the packaging was very nice. I like that the gel actually thickens your eyebrow and fills in the sparse areas. So if you’re a person who struggles with their eyebrows this would be a great start for you to just feel them in. I did not like the application process with the spoolie because it just made it even harder to apply the gel on your eyebrows. I suggest that you use a regular eyebrow angle brush when applying. Overall the gel was nice and the best part is that it lasts the whole day. So don’t worry about that part.
Marissa B.
Pittsburgh, PA
77 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I received this complimentary for testing purposes. I didn’t think I’d like this product just from looking at it, but my opinion changed as soon as I tried it out. The top left photo is with one brown down and one natural brow. The photo on the right is after working an 8 hour shift with the product on my brows. And the bottom left photo is how much product is still in my brows after I tried scrubbing them in the shower. The product is incredibly easy to use, even if you don’t have much makeup/brow experience. I coated the center of my brows in the pigment then used the angled brush to line and formulate hair like strokes as much as possible. It makes your brows feel a little stiff, but when the product dries it looks like a powder. The product truly is long lasting. I scrubbed them with a Makeup Eraser in the shower and the product didn’t come off. I ended up having to use an oil based cleanser to get the product off fully. I’m not sure I will reach for this product daily, but when I need to have my makeup last a super long time I will absolutely use this on my brows.
Daddy M.
Fort Worth, TX
75 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
It comes with an eyebrow brush with a spooly on the end which I’m obsessed with the gel it self was too dark for my preference but I should have gotten another shade
Tamara J.
500 reviews
Beauty Junkie Expert Level 5
Review for: BLONDE more...
Thank you to influenster for my complimentary lorealmakeup Unbelieva-Brow Long Wear Brow Gel!
I got my brows microbladed a few months ago, so I don’t use a lot of brow products anymore, but still wanted to try this out!
I love that the product came with a little spoolie/angled brush tool! I tried applying first with the doe foot applicator, but I couldn’t get a precise enough line, ao Inused the little angled brush and it worked well!.
The product made my brows look amazing, but unfortunately, the gel made my brows feel a little itchy. I went in with the spoolie to see if I could remove any excess product, but the gel got really flaky. I ended up removing it altogeher. Sadly, this product is not for me, but I’m glad I got the chance to try it for free!
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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