L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (833)
Q&A (36)
Media (229)
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Nicolle A.
33 Beekman st., New York, NY
42 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I am glad I got this product from the VoxBox. It lasts for a long time and you can make your brows look natural or have them look more defined. You can have both looks with their brush. The only thing I didn’t love was that the color was too dark but I think that the light brunette would have been too light as well.
Lauren L.
95 reviews
Review for: DARK BRUNETTE more...
I’m the type of girl that will never leave the house without my brows on. If I can spare a minute or two, you bet I’ll have my brows filled in. As a long time fan of glossier boy brow, I was hoping to find other products that I could incorporate into my routine when I ran out. I was sent this complimentary by Influenster to test out and boy was I bamboozled. I was surprised to see that the tube had a doe foot applicator similar to what you’d see in a lipgloss or liquid eyeshadow, not a brow product. I was hoping to use this to brush through my brow hairs for color enhancement. I quickly learned that the applicator was not conducive for what I was trying to achieve. So I applied it as directed and found it was too heavy, dark, and drawn on looking. This gel doesn’t budge and dries down quite fast so if you make a mistake in shaping your brow(s), you’ll have to scrub off your entire brow and start again. I wanted to like this but honestly I doubt I’ll be reaching for this again.
Noa F.
81 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I have mixed feelings about this product. It’s super easy to apply, and it only takes a couple of minutes. It comes with the right tools needed for the simple, 3-step application process. However, I don’t like the way it looks on me, but maybe that’s just because I’m not used to my eyebrows being filled in. The color matches my eyebrows perfectly, but it makes them look so much darker. If the gel wasn’t so thick, it would look more natural. Although, it isn’t terribly fake looking. I think that people who are more experienced with this type of stuff could make it look better. It’s easy to remove, but it stains your skin, which is fine because it looks better after taking it off while the color is still partially there but not overbearing. I have never used any sort of eyebrow gel or filler prior to this, so I don’t have anything to compare it to. If you like the look of filled in eyebrows, then this is a good product for that.
Crystal C.
Beaverton, OR
35 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I received this product for free or complimentary for testing purposes and I have to say I really like it! Stays on the whole day even with my SUPER oily skin. The color is a nice taupe so not too dark or ashy. If you already fill in your eyebrows it’s super easy to use but if you’re new to filling in your brows might be a little difficult. I must say a LITTLE product goes a long way! I love that this product also comes with the tools needed to do your eyebrows versus other brands that make you buy the brush separately. I highly recommend this!
Nikki J.
Peoria, AZ
194 reviews
Beauty Junkie Expert Level 3
Purchased at: ULTA
Review for: BLACK more...
I was not impressed with this at all. I was excited because it’s black and it’s so hard to find a black eyebrow product. I do not like this formula. It was difficult to apply and even after playing around with it, it still didn’t look well. The price was entirely too much for this as well.
Ariane W.
Franklin, WI
32 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Let your date take you swimmingly in 2019 those brows aren’t going anywhere! This product claims to be smudge proof sweat and water resistant and boy is it ever. It comes in 5 shades and it retails for 13.97. That is the best pricing I found at Walmart.Has a slender bottle with a doe foot applicator and dual sided brush one side angled and the other is a spoolie end. Sets to a gel like finish. Must be care with this product because it can set very stiff on the brows so less is more. I tried applying the gel with the applicator but it left my brows very streaky and patchy. Not so much the look I was going for. It was better to outline my eye brows first to get the shape I wanted then apply the brow gel. Do be sure to brush out your brows after you’ve coated both and have your desirable look. You can apply it sheer for a more natural look or for full coverage apply one coat let it dry slightly. Then another coat and brush it out well. I would recommend applying the gel first to the tail end of the brow then taking the rest lightly apply the gel to the beginning of the brow but very sheer for a gradient affect. I can’t do my brow without this product it is my go to and I use it daily even on the days I wear no makeup! It claims to wear up to 48 hours. I wore it for 24 hours no smudging and it didn’t fade at all.This product is definitely worth trying.L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Bishwa P.
44 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I loved it. It is so pigmented and not too costly. I used it many time since I got it as complimentary product to test out. I tried it on my family and they fell in love with it. It gives eyebrows to people who doesn’t. The only negative point it that the application can be messy so you should outline first than scrape from the wand to the eye brush than apply because the the application wand is too big. I wish they could change that. Overall is good quality and not so expensive also it will last whole day and I tested that .
Madalyn S.
Raleigh, NC
4 reviews
Beauty Junkie Expert Level 1
I recently got this product to try from Influenster! I really like how well it stayed on and the brow brush that came with it to smooth out your brows after applying the product. The applicator was a bit big so some product got underneath my eyebrows on the edge where the brow is thinner and the pigment was a bit dark for me (I’m blonde with fair skin). Overall I thought it was good, fixing the applicator and pigment would make it even better! :) #LOrealParis #LOrealParisMakeup #Unbelievabrow #contest #complimentary
Devon B.
Omaha, NE
44 reviews
Beauty Junkie Expert Level 1
Review for: BLONDE more...
*Disclaimer: I received this product via Influenster VoxBox for testing purposes* 
Opinions are all my own regardless of how I came across product. Not sponsored.

I was really excited to try this product. The color matches my eyebrows 100% and the formula was super smooth and creamy, as well as pigmented and blendable. There is not a weird smell or anything with this either. 

The thing is, I know how to draw on and fill in my brows. When I used this to fill in my brows, I have no problems with it. When I use it to shape my eyebrows is where I run into issues. The first time that I had used this product, it started running down my eye towards my eyelid. My brows looked terrible after wearing for about 5 hours. I thought maybe it was user error, so I did watch a couple of YouTube videos to see how influensters were applying and using it. I did see they were using it EXACTLY how I was using it.

I decided to try again, and the same thing happened again. I felt really let down with this product. Finally found a good color and formula only to have the product slide around on my eyes. 

I have this sitting in my makeup drawer at home, but have not touched it since I used it in November. 
Mallory G.
76 reviews
Beauty Junkie Expert Level 2
I received this to try for testing purposes but I’m just not sold on it. I went with the lightest shade since I am blonde. The color was way too warm! You had to first apply the gel with what looks to be a lipgloss wand. Then you can go in with the spoolie that is provided in the box. It adds and extra step to my makeup routine. When it comes to taking it off you need to use an oil based cleanser or it won’t all come off. I cleanse with a makeup wipe then go in with a hydrating cleanser and they didn’t take off all of the product. The idea that thy last forever is neat, but not practical.
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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