L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 112 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (827)
Q&A (36)
Media (229)
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Racquel K.
Middle River, MD
24 reviews
Beauty Junkie Expert Level 3
LOVE this product. My eye brows are light and i never liked the way a pen would make them look. The unbelieva-brow is long lasting, simple, quick and natural looking. I will be purchasing this product when mine runs out.
Kate F.
Spokane, WA
62 reviews
Beauty Junkie Expert Level 1
Super long lasting! This is not the right product for me to fill in my brows just alone! I usually use a pencil or pomade. But I still love to use this product to finish my brows. This seriously keeps my brows on all day!
BettyJo M.
Cedar Hills, UT
754 reviews
Beauty Junkie Expert Level 4
Purchased at: Walgreens
Review for: DARK BRUNETTE more...
I am still a fan of Anastasia however, L’Oréal Paris has almost perfected the brow gel! I would definitely buy this product if my got to Anastasia was not available for effectiveness and price! I highly recommend it!
Nia N.
226 reviews
Beauty Junkie Expert Level 5
Review for: BLACK more...
This brow gel packs a SERIOUS punch! The first time I used this, I totally overdid it and ended up with a completely unnatural swath of pigment instead of a convincing brow. There’s a bit of learning curve to get to work. For one thing, the gel comes in a component that’s reminiscent of a liquid lipstick tube, complete with a doe-foot applicator. The box also includes a double-ended angled brush/spoolie, but frankly, I think this gel needs a firmer, finer angled brush to get a realistic brow look. Pick up the TEENSYest bit of gel on your brush, make hair-like brush strokes, and then spoolie through to distribute the product. I can wear this all through work, the gym, and errands without ANY change in my brows. And based on how little I needed to use, I think this will lady a super long time. Something to note: the finish is fibrous and ultra-matte, so too much product will leave you looking a bit... fuzzy. So go light and build up if you need to (but you won’t need to).

I received a full-size package of this product at no cost from Influenster and L’Oréal for testing purposes.
Jordan G.
East Lansing, MI
39 reviews
Beauty Junkie Expert Level 3
Review for: DARK BRUNETTE more...
Love this product lasts all day and has amazing pigmentation. Takes a while to work with it perfectly and less is more but great product over all! The additional tool for details helps distribute product evenly!
Jozie H.
32 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I’m generally a pencil gal when it comes to my brows, however this was simple to figure out, and the results blew me away! I have very thin, sparse brows and this products made them look full and natural!! It is definitely waterproof/smudge proof! I wore it to my kickboxing class to test it out and it didn’t budge through all my sweating and face wiping. It even lasted through my shower afterwards! It was easy to remove with an oil based facial cleanser though. The only thing I didn’t love about this products was how it basically glued my brows down and made them feel... not soft I guess. I may have been using it wrong because this was my first experience with a gel, but it certainly won’t deter me from finishing this tube! I’ve attached a photo of the first time I used it (fairly thick brows in the blue coat) the second time I used it (with the Snapchat filter) I figured it out a little better. And the last photo is my eyebrows naturally without any product.
rachel s.
63 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
I received this item in my last voxbox and i didn’t like it. I have full brows with a little sparse areas and it is just too messy. I enjoy a bold brow but this product has way too much pigment for my liking.
Meghan T.
80 reviews
Beauty Junkie Expert Level 2
Review for: DARK BRUNETTE more...
I wanted this to work. However it didn’t. It claims that its transfer proof but when I would swipe my finger through my eyebrow the color would smudge. I do like the spool and the brush that comes with it
Brittany P.
Christiana, TN
19 reviews
Beauty Junkie Expert Level 4
I LOVE this brow product. As someone with very blonde brows a good brow product is a necessity. Unbelieva-Brow was easy to apply and long lasting. Even survived the gym test. Would definitely recommend.
Brittany W.
Belleview, FL
172 reviews
Beauty Junkie Expert Level 4
Review for: BRUNETTE more...
I was not expecting this product to work but much to my surprise it did! I typically use my Anastasia dip brow to shape my brows but I find myself reaching for this product more and more now.
Theresa M.
Spokane Vly, WA
44 reviews
I copied ahs tagged all that were asked what couldand I copied and pasted all the hashtags what could I have done wrong?? L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
April S.
Lucasville, ohio
147 reviews
Does sweat Effect this product?🤔
Sofía Á.
Eagle Pass, TX
187 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
Caleigh M.
Minneapolis, MN
13 reviews
did it cause anyone else to lose brow hair? I noticed when I used the spoolie to even out the product, the spoolie came back with lots of eyebrow hair. L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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