L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
5 varieties available
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel BLONDE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel LIGHT BRUNETTE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel BRUNETTE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel DARK BRUNETTE
  • L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel BLACK

L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel


4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars11%
  • 2 Stars6%
  • 1 Star3%


Unbelieva-Brow longwear brow gel to fill and thicken brows that last.

Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oréal Paris’ first longwear, waterproof eyebrow gel, fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear.* 82% agreed it resists a workout.*


MICA CI 77491, CI 77492, CI 77499 / IRON OXIDES


Step 1. Lightly apply product to fill in sparse areas.
Step 2. Use the angled brush to outline and define brow shape & arches with feather-like strokes.
Step 3. To finish, comb through brows with spoolie. To remove, use an oil based cleanser. For long wear, avoid cleansing products in the brow area.

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Top Questions See all 118 Q&A

  • Is this really waterproof, is it worth buying??2 Answers
  • Do you really need to blend in this product with the spoo...4 Answers
  • did it cause anyone else to lose brow hair? I noticed whe...4 Answers
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Reviews (835)
Q&A (41)
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Janine R.
Mesquite, TX
45 reviews
Beauty Junkie Expert Level 3
Review for: BLONDE more...
I am confused as far as how many stars to give this product.  Maybe, it just wasn't for me.  I would say this is for those who are brow experts.  I am far from that.  I couldn't get my brows to even and ended up with too much product on my brows trying to get them even.  It even got on the skin above one brow.  And, removing it was very tricky too.  I really had to scrub and scrub using baby oil to finally get it all off.  But, I do give L'Oreal credit for this product having staying power.  If you are good and quick at doing your brows, I would say give it a try.  I give 4 stars because I believe it can be a great product for the right person and not for someone like me, who struggles doing their brows.  I would call it an expert level brow gel. 
Anastasia K.
188 reviews
Beauty Junkie Expert Level 4
Purchased at: Walgreens
Review for: LIGHT BRUNETTE more...
I like this product even though it isn't perfect I have lighter dyed hair and darker brows, so the light brunette really helped balance out the contrast. The gel goes on easily but is a little hard to manipulate without rubbing it off or letting it get a bit patchy. With some practice though, using this product isn't too hard. It really does last a long time and doesn't rub off when you touch your brows.
Allison M.
Hudson, OH
124 reviews
Beauty Junkie Expert Level 3
Review for: LIGHT BRUNETTE more...
I like this product SO much more than I thought I would! I am so glad I got to try this from a vox box! I typically hate this kind of product. I usually find that it just ends up looking like you have paint underneath your actual brow hairs or it slicks them down so much it looks like they’re covered in hair gel. But this, somehow, puts the color onto your actual hairs, keeps the hair in place but doesn’t glue them down, and fills in any kissing gaps without looking unnatural. Oddly enough, I actually like the dinky little brush and spooly is comes with. Just brush through the hairs once you’ve applied the product how you like and the hairs just look so nice and fluffy/feathery without looking like crazy caterpillars. The littles bit goes such a long way so this product has got to last forever! The color selection is great too and I like the undertone of the shade I got. Love to use this on full glam days and even a little on no makeup days, cuz I found that you can even build up the intensity or brush it out more to make it softer. Not gonna lie, I went to bed with lout taking it off and it looked bomb the next day too. (not that I advise sleeping in makeup) I occasionally tint my Browns with just for men and this kinda reminds me of the results but it’s forgiving easier to remove and you don’t have to deal with mixing the dye 😂This is a new go-to product, I will definitely be repurchasing and using regularly. 😍❤️ thanks influenster for my most successful vox box yet!
Gina C.
Long Beach, CA
148 reviews
Beauty Junkie Expert Level 3
Review for: DARK BRUNETTE more...
I received this product complimentary through Influenster, but my opinion is all my own. Some pros I had with this brow product was that it was affordable, the color matched my brows perfectly, it is very long lasting on the brows, it makes your brows look a lot fuller and thicker, and it comes with a nice brush/spoolie applicator that really helps when applying the product. My cons with the brow product was that it was really hard to get a very defined line because the applicator is a doe foot applicator so it can smudge really easy and make a big mark on your brow that looks like makeup and doesn't look natural. The brush that comes with I definitely helps apply easier and get more definition, but using it without that was very difficult for me. It does work very well as a tint more than it does as a brow filler product. The formula is nice, but extremely pigmented so you need to be very careful when applying. Also, the formula can wipe away very easily before it dries down so be careful of that. Otherwise, this is a nice brow tint and very affordable! I attached a picture with my brows after using the product, which is the first picture. Then I attached a picture of my brows before using the product, so you can see the change.
Nicolle A.
33 Beekman st., New York, NY
42 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I am glad I got this product from the VoxBox. It lasts for a long time and you can make your brows look natural or have them look more defined. You can have both looks with their brush. The only thing I didn’t love was that the color was too dark but I think that the light brunette would have been too light as well.
Kaylee B.
Roy, WA
36 reviews
Review for: DARK BRUNETTE more...
At first glance, I thought the color was going to be too dark... I received the color 575 Dark Brunette. And it was a true brown color, to my surprise, it matched my hair as good as any eyebrow gel could have. There was visually no red undertone in it which was super important to me. The eyebrow gel came with a separate spool/brush, which I was very grateful for because the dome brush that comes attached to the bottle cap is something I personally would never use on my eyebrows.
After the first application, I noticed that you have to let the brow gel set... For me, that was a little difficult to do since I love a natural brow and I was trying to blend it out so the lines weren't so harsh. However, I found that it was more like trying to blend an eyeshadow into my eyebrows. And with spool/brush, I could not create a clean enough and thin enough line to help create the natural brow that I desired. I found it to look very fuzzy around the tail end of my brow.
I could use a different eyebrow brush to make sharper lines but since I am not a very bold eyebrow type of person, I don't see myself going out to buy one just to make this product easier for me to use. That being said, it took me quite a while to get it right, and it still looked much darker and bolder on my face than I would've preferred. My sister who actually likes the look of bolder brows complimented me on them though. So I suppose it's all just preference!
In terms of staying power... I do think that my light-handedness, it caused it to fade quicker in certain areas overnight. I only wore it to bed though I didn't actually go out for the night. The formula did leave a softer feel to my brows which I liked... However it did feel tacky, I suppose that's to help keep the formula on and to keep your eyebrow hairs in place.
So my final takeaway is that it's okay overall. If you have experience using gels, have a better brush and a better hand for it, it just might work for you. The formula is good, I just don't care a whole lot for the packaging and their separate spool/brush. In all honesty, I think they're better off changing the packaging all together to make it easier to use with a brush. If you're into natural brows, I don't know that this would be the best choice...
Noa F.
84 reviews
Beauty Junkie Expert Level 1
Review for: DARK BRUNETTE more...
I have mixed feelings about this product. It’s super easy to apply, and it only takes a couple of minutes. It comes with the right tools needed for the simple, 3-step application process. However, I don’t like the way it looks on me, but maybe that’s just because I’m not used to my eyebrows being filled in. The color matches my eyebrows perfectly, but it makes them look so much darker. If the gel wasn’t so thick, it would look more natural. Although, it isn’t terribly fake looking. I think that people who are more experienced with this type of stuff could make it look better. It’s easy to remove, but it stains your skin, which is fine because it looks better after taking it off while the color is still partially there but not overbearing. I have never used any sort of eyebrow gel or filler prior to this, so I don’t have anything to compare it to. If you like the look of filled in eyebrows, then this is a good product for that.
Jenn D.
Sacramento, CA
36 reviews
Beauty Junkie Expert Level 3
I got this complimentary voxbox from influenster last week that came with the new Unbelievabrow product from Loreal and I was fully ready to hate it because I usually use powder on my brows and follow up with a clear brow gel but I actually really like it! It comes with a doe foot applicator which I don't like or use at all but if you use a brow brush and get the product off of the applicator or put some on the back of your hand or on a palette it works just like a pomade but better because when it dries down it locks your brows in place without the need for a brow gel over top so that's awesome! You could also use this as just a brow gel (which I do on light makeup days when I don't want to fill in my brows) and that works great, too! Other than the applicator I'm a big fan and would definitely recommend it!
Ariane W.
Franklin, WI
32 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Let your date take you swimmingly in 2019 those brows aren’t going anywhere! This product claims to be smudge proof sweat and water resistant and boy is it ever. It comes in 5 shades and it retails for 13.97. That is the best pricing I found at Walmart.Has a slender bottle with a doe foot applicator and dual sided brush one side angled and the other is a spoolie end. Sets to a gel like finish. Must be care with this product because it can set very stiff on the brows so less is more. I tried applying the gel with the applicator but it left my brows very streaky and patchy. Not so much the look I was going for. It was better to outline my eye brows first to get the shape I wanted then apply the brow gel. Do be sure to brush out your brows after you’ve coated both and have your desirable look. You can apply it sheer for a more natural look or for full coverage apply one coat let it dry slightly. Then another coat and brush it out well. I would recommend applying the gel first to the tail end of the brow then taking the rest lightly apply the gel to the beginning of the brow but very sheer for a gradient affect. I can’t do my brow without this product it is my go to and I use it daily even on the days I wear no makeup! It claims to wear up to 48 hours. I wore it for 24 hours no smudging and it didn’t fade at all.This product is definitely worth trying.L'Oréal Paris UNBELIEVA-BROW Longwear Waterproof Brow Gel
Devon B.
Omaha, NE
44 reviews
Beauty Junkie Expert Level 1
Review for: BLONDE more...
*Disclaimer: I received this product via Influenster VoxBox for testing purposes* 
Opinions are all my own regardless of how I came across product. Not sponsored.

I was really excited to try this product. The color matches my eyebrows 100% and the formula was super smooth and creamy, as well as pigmented and blendable. There is not a weird smell or anything with this either. 

The thing is, I know how to draw on and fill in my brows. When I used this to fill in my brows, I have no problems with it. When I use it to shape my eyebrows is where I run into issues. The first time that I had used this product, it started running down my eye towards my eyelid. My brows looked terrible after wearing for about 5 hours. I thought maybe it was user error, so I did watch a couple of YouTube videos to see how influensters were applying and using it. I did see they were using it EXACTLY how I was using it.

I decided to try again, and the same thing happened again. I felt really let down with this product. Finally found a good color and formula only to have the product slide around on my eyes. 

I have this sitting in my makeup drawer at home, but have not touched it since I used it in November. 
Sofía Á.
Eagle Pass, TX
188 reviews
Do you really need to blend in this product with the spoolie to look natural? Do the eyebrows look too drawn on? How does it compare to a pomade?
laveezza K.
Rosenberg , TX
234 reviews
How's this brow gel??

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