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L'Oréal Paris Superior Preference® Hair Color
54 varieties available

L'Oréal Paris Superior Preference® Hair Color


4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star2%
4.26 / 5 based on 332 Reviews

Product Description

L'Oréal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair color. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each Superior Preference hair color is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

How to Use

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.


Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use.
Always read the ingredient list on the product label before use.

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Top Questions See all 10 Q&A

L'Oréal Paris Superior Preference® Hair Color
L'Oréal Paris Superior Preference® Hair Color
Reviews (332)
Q&A (10)
Media (34)
  • "My "real"color is a light brunette so I need a hair color that is a little stronger to get it to the blonde that I(and hubby lol) like and I find This one does the trick without drying out and ruining my hair." in 3 reviews
  • "The hair dye that I have been using for years to lighten my naturally dark, srawberry blondish hair." in 1 review
  • "This leaves my hair soft and lightened a couple of shades lighter than my actual color." in 1 review
  • "I've used this so many times to lighten my dark brown/black hair instead of using bleach and its amazing." in 1 review
Charlotte H.
48 reviews
Beauty Junkie Expert Level 1
Review for: 8A ASH BLONDE more...
I did enjoy using this product! I wanted to go for a little something darker, so this was perfect! The items are easy to use and I dyed my hair in about an hour! Even when I mixed all the products in (don’t do that!!!), it still came out to a nice finish! The thing I would be wary about is that if you have bleached hair, it might not take the color the same way your roots will (before photo attached for reference).
Himali B.
Denver, CO
301 reviews
Beauty Junkie Expert Level 4
Review for: UL51 Sun-Kissed Caramels Hi-Lift Natural Brown more...
I never color my hair on my own I always go to a trained professionals as I just don't like to take chances with my hair. L'Oreal superior preference hair color is quiet good & my hair stylist trust this Brand & hair color range. The color brightness is excellent & it does not harm your hair that much. This is my trusted brand if hair color.
Val C.
202 reviews
Beauty Junkie Expert Level 3
Review for: 4R Dark Auburn more...
I used this brand to dye my hair is great product great quality great packaging very affordable perfect to dye your hair by your own from home easy to used true to color I’m satisfied with the results I used it every 4 weeks
Chelsea S.
24 reviews
Review for: 9½A Lightest Ash Blonde more...
Tried this for the first time last week. Really happy with the results. Just looking to make my hair a little lighter for the winter and it worked well. I the future I would go even lighter but I wasn’t trying to make a huge change this first time
Cassie Y.
Wharncliffe, WV
28 reviews
Beauty Junkie Expert Level 1
Review for: LB01 Extra Light Ash Blonde more...
I have always been one to dye my own hair. I’ve had blonde hair for years now and this is the only brand of hair dye I use. I use the shade “extra light natural blonde” and it lifts my roots/hair to the prettiest bleach blonde color. I get so many compliments on my hair color and people are always so shocked when I tell them I do it myself with box dye! This will forever be my go-to hair dye kit at home! :)
Brandy W.
2 reviews
Review for: RR07 Intense Red Copper more...
Finally, a red I can be happy with!!  I'm having trouble finding Medium Auburn 5MB in this line lately.  So, I decided to try RR07 Intense Red Copper!  It's a little lighter than I wanted to go, but I love it!  Very happy with the results!  It's exactly the color on the box!!  I love the after color conditioner!  I wish they sold large bottles of that stuff!! 
Paris S.
18 reviews
This product has great coverage and the conditioner smells amazing. I make it last as long as I can. Back when I colored my hair this is the only brand I used because it lasted so long.
Kimiko J.
Chesterton, IN
20 reviews
Beauty Junkie Expert Level 1
Review for: 5C Cool Medium Brown more...
🌟 I’m a 4a loyal user!! I’ve been using the same hair color for years and I love it!! It leaves my hair shiny and soft. The smell of the dye isn’t too strong like some brands I’ve used in the past. I stumbled upon this brand and color a few years back and I’ll probably never switch!! 🌟
Sravani B.
31 reviews
Beauty Junkie Expert Level 1
Review for: 4C Cool Dark Brown more...
I love this product, gives a vibrant color.. Keeps my hair so natural. Would love to use it every time i color. This brand lasts even after multiple washes. Yes perfect color and suits me so well. Very much matches my original hair color. Definitely will buy it again and again 
Alicia N.
Rutland, VT
101 reviews
Beauty Junkie Expert Level 4
This hair dye does it's job and doesn't fade as fast as other brands do. I use the burgandy color for the underneath of my hair and it has lasted 2 months already.
Amanda M.
Villa Rica, GA
I have been thinking about going with a lighter color on my blue and pink hair, do you think this would take with those colors?
Katie A.
105 reviews
I have super dark hair and I am looking for a change. Does anyone know if this will blend well as highlights?
Hannah Q.
Pahoa, HI
7 reviews
Diane H.
West Monroe, La
What is the difference color ranges it is available in?
Mollie K.
Pleasantville, NY
136 reviews
Beauty Junkie Expert Level 3
I have very frizzy, wavy hair that is a very dull brownish color and I'm not sure if dying my hair would work because of my texture - any suggestions on if this brand would have the color really stick in my hair or if it would just rinse out right away because of my texture?

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