L'Oréal Paris Superior Preference® Hair Color
L'Oréal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair color. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each Superior Preference hair color is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
How to Use
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use.
Always read the ingredient list on the product label before use.
Top Questions See all 10 Q&A
- "My "real"color is a light brunette so I need a hair color that is a little stronger to get it to the blonde that I(and hubby lol) like and I find This one does the trick without drying out and ruining my hair." in 3 reviews
- "The hair dye that I have been using for years to lighten my naturally dark, srawberry blondish hair." in 1 review
- "This leaves my hair soft and lightened a couple of shades lighter than my actual color." in 1 review
- "I've used this so many times to lighten my dark brown/black hair instead of using bleach and its amazing." in 1 review
PHOTOS & VIDEOS
See All Photos & Videos