L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipstick
12 varieties available

L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipstick


4.5 out of 5 stars
  • 5 Stars66%
  • 4 Stars24%
  • 3 Stars7%
  • 2 Stars2%
  • 1 Star1%


Lightweight matte colored ink that delivers a stain-like feel with the color impact of a liquid lipstick. Imparts lips with a high pigment, matte finish, and lasting wear.

Less texture*, more color: Rouge Signature is a lightweight matte colored ink that delivers intense pigment loads with a weightless, bare-lip sensation. This ultra-comfortable liquid matte colored ink provides lasting matte color and infuses lips with a healthy, even dye of color. The no makeup feel of a stain combined with the color impact of a liquid lipstick. Find your signature shade from our captivating range. Use with our precision applicator to shape and lines lips for a precise and perfectly applied lip.


Usage: Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the bottom lip and fill in. To take off, use an oil-based makeup remover or our waterproof Micellar Water for best results.

see more...

Top Questions See all 272 Q&A

  • L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipsti...5 Answers
  • How do you guys receive these in a #voxbox I am new to th...9 Answers
  • If love some new followers! I'll follow everyone back!7 Answers
L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipstick
L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipstick
Reviews (1,038)
Q&A (58)
Media (621)
kelsey g.
25 reviews
Beauty Junkie Expert Level 1
Review for: I CREATE, I RULE, I AM WORTH IT more...
From using Influenster, I received the L'oréal Paris, New Rouge Signature Matte Colored Ink that I was able to receive complementary by the company to try and review! I was so excited to get this box in the mail and was even more amazed to see that L'oréal had launched a new lip product! Based off the key benefits listed on the back of the information card that came along with the package, it definitely lived up to its expectations. Everything that is listed on this card is accurate as I will be describing. My first impression of these colored ink's was that they were extremely soft on the lips that it felt like nothing was there! With the precise designed applicator, you are able to get into the fine lines of your lips which I loved because it makes it quick and easy to apply when your on the go. The shade range that was delivered to me where shades that you could easily use for everyday wear. The first day I received this box, I instantly wore the shade "I rule" which is a deeper nude that looked beautiful on the lip. When applied with a nude lip liner, the color blended right in with my natural lip color that I couldn't even tell I had it on. As a side note, I have extremely pale skin and these colors worked just well with me and I feel like anyone with a deeper complexion would absolutely adore it as well. At work I was able to test how well this product lasted, and was able to find that a lot of it transferred over when I was drinking my water. I found that by the end of the night (a 5 hour shift) the lip ink had left a stain, as they mentioned on the info card on my lips which I didn't mind. These colors sink into your lips for that everlasting, natural look (except for the red shade). Out of all three colors my favorite was "I create" which is the perfect nude that I've always been searching for where it gives that pale color to my lips when wearing a bold eye. I will definitely be wearing this color more often and am so glad that I was able to add it to my collection. As for "I am worth it" I did enjoy this color red but I felt that I had to keep re-applying it for it to get it's highest pigment because of the way it dried down. I didn't find anything wrong with that, only that I liked the color when it was very first applied on the lips. I tested all three lip inks to see if they were transfer proof and I would say that you'd have to wait for them to dry down completely for about a minute or so, otherwise they will easily smudge. "I am worth it" when rubbed a bit will definitely smudge even when dry which I find to be common with red lips. Overall, I would approve of these lip colors and the formula of them all as well as the packaging but would just suggest to users to bring the color their wearing along with them for reapplying through out the night! #Promotion #LOrealMakeup #RougeSignature
Tran L.
San Diego, CA
24 reviews
Beauty Junkie Expert Level 1
Review for: I AM WORTH IT more...
I love how light-weight finish this liquid lipstick is on my lip. Most matte liquid lipstick would have a thick or mousse at very first swatch but this one is more fluid. It has a very light sweet scent which I do not like but it is soon fade away (take like 30sec.). The longest it can stay on my lips without eating is 5-7 hours. I like it since it do not dry out my lips. Although this is a little pink-ish on me and I like more red-ish orange-ish shade but the formular is gorgeous. Will try other shades to find our which best for me! Highly recommended!
I tried to wipe twice with waterproof remover micellar cleansing water and there is still a hint of pink left on my arm. (third picture)
I noticed that the brush is just only half long of the bottle so I think maybe they do not want me to finish this lipstick 😯. But they stated it is 70ml so I think I may take a long time to finish it before it expires (due date is 12 months after opened). (first picture)
L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipstick
Mattie M.
Rapid City, MI
37 reviews
Beauty Junkie Expert Level 3
Review for: I CREATE, I RULE, I AM WORTH IT more...
First of all, let me thank Influenster and L'Oreal for sending me these beautiful shades in a VoxBox in exchange for an honest review. 

I receive the three shades and I immediately fell in love with the colors. I'm not really a fan of traditional lipsticks, but these were something I hadn't tried yet: liquid lipstick. 

I first just tried the colors and instantly fell in love, particularly with the shade "I Create". It's the perfect nude for me and I know I'll use that for everyday use.

I tried it out (I'm a college student so I put it to the test with my busy schedule). It's a very light formula and when I wear it, it doesn't feel like a paste or sticky like other lipsticks. It takes a moment to dry and I was glad that it didn't dry out my lips at all! It lasted most of the day and I did notice a couple of things to keep in mind: first, it does come off when I drink or eat which is just about what I experienced with all the other lip products, and second, it does need to be reapplied at least once within a 6 hour day (between my classes). 

To me, these negatives didn't take away from how much I like these and love that they feel so nice on my lips. Definitely something I will (and already have) recommend to friends and something I can see myself buying in the future!

Thanks for letting me find a new favorite! :)
Jamie B.
167 reviews
Beauty Junkie Expert Level 4
Review for: I CREATE, I RULE, I AM WORTH IT more...
*Left to Right in the picture: I Create, I Rule, I Am Worth It*

The first thing I noticed about these lippies is the unique applicator. It is a bent triangle shape making it super easy to line my lips and apply color all over. Also, there is barely any scent, just a slight alcohol smell.

The lighter shades only required one layer for full color pay off. They dried down quickly because of the thin formula and did become transfer proof. However, they only lasted 2 hours (or less with eating and drinking) and did not leave behind a stain. The red shade was difficult for me to work with. I found that it needed more than one layer for the true color payoff, and then it wouldn’t dry down. It also wanted to bleed, so a separate lip liner is essential. The transfer was unreal with this shade. Also, it did stain my lips but in an unflattering random line across them.

Overall, I did find the formula to be too drying. I love liquid lipsticks but these were rough. However, they didn’t accentuate my lip lines or get crumbly. And I love the applicator. Ultimately, they did not live up to their claims at all. Although these did not work for me, I am so incredibly thankful to have received them.

Thank you Influenster and L’Oréal for giving me these products complimentary for testing purposes.
Nicole M.
wausau, WI
93 reviews
Beauty Junkie Expert Level 4
Review for: I CREATE, I RULE, I AM WORTH IT more...
L’oreal is riding the matte wave but trying to do something new with creating a formula similar to lip stains. Ulta is right to call this ink. Signature Rouge is a hybrid formula that goes on wet but thin and fully opaque. It feels light and dries mostly, not entirely. This makes it more comfortable than most mattes are but not fully transfer-proof or long-lasting. As the lipstick wears away, it does so gradually and without any remnants, so you can easily reapply, and you will have to over the course of an eight hour day. You’ll get a few hours’ or meals’ worth of wear with this one. Like many L’oreal lip products, it has a floral scent, but it’s slightly. The three colors I was sent to test are I Am Worth It (a bold, bright, blue red), I Create (a natural light pink with shimmer), and I Rule (a medium-dark pink with a purple hint). The latter is my favorite as the first two are lighter than I prefer. I'd upload photos but the infuenster app won't let me. I have to say that I love the wand that this comes with. It allows for precise application and lining without wasting any product. Overall, I’d recommend these lipsticks if you see a shade you really like (look for swatches as the previews are way off -- I Rule is not fuschia!) and especially if you can find them on sale.
Leah H.
Dayton, TN
92 reviews
Beauty Junkie Expert Level 2
Review for: I AM WORTH IT more...
So I’m so excited to be doing my first makeup review with everyone! I got to try out the new L’Oreal Rouge Signature collection today so let’s dive in shall we. Let’s start with the colors. For one how beautiful are they! I can say that this red is a true red it doesn’t have the funky undertones that usually turn me off of a red lip and that’s very hard to find. This product stayed pretty good for the most part all day. However if you’re going to be eating make sure you bring it for touch ups. I only had to apply more after I ate. So now let’s get into my favorite thing about this collection. This is one lip you can wear and it makes your lips soft and doesn’t dry them out! Now for me this is one of the biggest things that draw me to a brand. This makes your lips so soft and they stay soft the entire day! So my final verdict is....go buy this if you love to wear a good lip! For only $11.99 you can’t beat the coverage or the wear. It is 100% worth it. #RougeSignature #LOrealMakeup #complimentary #contest @Influenster @LOrealMakeup #free #ad Exclaimer: I was not compensated for my post; however, I did receive a sample for my review. All opinions are my own and not influenced in any way.
Kayla N.
Hartsville, SC
75 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I received three shades of this product in a VoxBox free for testing purposes. First of all, the color payoff on these liquid lips is really nice. The red shade is really vibrant and is opaque in one swipe. The applicator is a little weird, a very pointy hollow applicator that I actually really like. It allows me to get around my cupid's bow really easily. One thing I noticed is that this liquid lip takes much longer to dry down than other liquid lips. I actually really like this, since it allows for easy fixes if you make any mistakes. Once it dries, it isn't super transfer proof, but it holds up pretty well to food and general wear. I wouldn't go so far as to say "kiss proof" though (which L'Oreal never claims). The biggest claim made by L'Oreal about their liquid lips is that they feel like nothing, which is pretty true. It feels very lightweight, not heavy at all. However, it does dry out my lips quite a bit, which is to be expected from any liquid lipstick. Overall, I highly recommend this lipstick and will probably be purchasing more shades. I Create is the PERFECT nude for me, though!
tripp ❤.
Huntsville, TX
45 reviews
Beauty Junkie Expert Level 1
Girl I love this product, I just received them today I've been wearing I create all day and I just decided to try out I rule right now and I like it alot. They are so extremely thin an interesting feeling on the lips when you first put it on and then as they start to dry down it is smooth and they don't make your lips look all gross or shriveled, I'm sure you guys do know what I mean LOL but overall I think these are really nice they last pretty well. You may have to apply one more time to get full opacity depending on the color, & they do take a little long to set down but aside from that I think these are great.
Cathryn H.
Rockwall, TX
4 reviews
Review for: I AM WORTH IT more...
I received this complimentary product, through Influenster, for testing/reviewing (Check out my Instagram for a video review on each color). I was very pleased. This stuff is THIN and LIGHTWEIGHT like a stain, but the color is so powerful! How it is not like a stain: you don't need a second coat, you don't need a separate gloss, it won't sting and dry your lips, it doesn't last all day, costs half as much. You will need to reapply after a few hours, but it's worth it. The matte finish is GORGEOUS, and your lips will feel so velvety soft to the touch. I tried a nude called "I Create", and berry-mauve called "I Rule", and a red called "I Am Worth It". All three went on true to what you see through the container. Oh, and the packaging has a soft and sleek matte finish, too.
Baylee W.
Aptos, CA
38 reviews
Review for: I AM WORTH IT more...
This liquid lipstick is fantastic! It’s very lightweight & non drying. The pigmentation is very nice & I feel like I can layer it to create different depths of color. The applicator is a flat, tear drop shape with a point at the tip which allows you to first line your lips and then fill your lips in. The fragrance is mild & there’s no weird after taste. This is a perfect matte red to add to your collection. L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipstick *I received this product for free for my honest review.
Mia M.
Washington, DC
27 reviews
How Long did your lipstick Last?
Maylin S.
Lynch Station, VA
35 reviews
It seems like this is more of a velvet stain? 😍 Either way is it moisturizing?
Neet V.
Fresno, CA
88 reviews
Is this long lasting?
Jazlyn B.
Spring Lake, NC
348 reviews
Who else received this in a VoBox🤗🤗

Sign up to join our community!

Influenster Cashback
We recorded your visit.
L'Oréal Paris Rouge Signature Lasting Matte Liquid Lipstick

Target was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.