Loved it to start of with however after long use i became less of a fan. My hair is fine, shoulder length and easily gets damaged. It had smoothed my hair when first started using it. It felt different to regular drugstore shampoos it was sleeker when massaging onto hair and didn’t leave hair sqeeky clean when rinsed. It felt as if there was a layer that could not be washed off completely. After about 4-5 months in my hair started to get frizzy and they would get very stiff and rough to touch when wet and dry. Please note I haven’t changed my routine or conditioner in the meantime. All other products stayed the same as before it was just shampoo that I was trying out. I decided to go for another shampoo and it was back to normal within a few washes. Ever since going back to this shampoo in order to finish it off my hair gets stiff and rough and hard to work with. Overall good but not in a long run. Not for my hair at least. Hope it works better for others.