I initially tried this product in a whim because of a sale to be honest. Although I' ve used other Loreal hair care products religiously for years- I'd never seen this or heard of it. However it was marked down 30% and it smelled like heaven so I thought I'd give it a go and I am SO happy that I did. I have very thick hair that can get wild, unruly and quite frizzy especially in the summer- which is when i made this purchase. I figured out that when I took about a quarters worth of the Kiwi Burst Wet Wax and warmed it in my palms with damp to nearly dry hair- my untameable mane would actually stay super-shiny, waves in place, and smelling like absolute Nirvana for about 8-10 hours. With just one to two quarters worth!! I know it wasn't completely what the product was intended for- but it worked like magic for me all summer long, and hey! I'm worth it!