L'Oréal Paris Excellence HiColor
27 varieties available

L'Oréal Paris Excellence HiColor


4.7 out of 5 stars
  • 5 Stars80%
  • 4 Stars13%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
!Sorry, this product has been discontinued.


L'Oreal Excellence HiColor Blonde HiLights Permanent Creme haircolor gives intense blonde highlights even on dark hair without brassines.

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Top Questions See all 149 Q&A

  • LOreal Excellence Hicolor Hair Color - Hilights Magenta 1...1 Answers
  • Will this damage my kind of curly hair?1 Answers
  • L'Oréal Paris Excellence HiColor My hair is dark brown a...5 Answers
L'Oréal Paris Excellence HiColor
L'Oréal Paris Excellence HiColor
Reviews (600)
Q&A (48)
Media (173)
Leave a Review
Denisha G.
Pleasant hill, CA
14 reviews
Beauty Junkie Expert Level 1
Review for: L'Oreal Excellence HiColor Magenta more...
I colored my hair magenta from a light brown and it came out wonderfully. The product was easy to use by just mixing it with some developer. Overall I was satisfied with the color, the only con was that I think I am allergic to something in the dye because I broke out. The color took a few months to fade
Sharon T.
Greensboro , NC
30 reviews
Beauty Junkie Expert Level 1
Review for: L'Oreal Excellence HiColor Magenta more...
I first used this a couple months ago. This was the first time that I used a dye where I had to add my own developer to it. The color didn't turn out as bright as I wanted to, but my dark hair still took some color. My hair usually doesn't take color when it comes to box dyed so I was definitely satisfied.
Selena S.
Temple Terrace
169 reviews
Beauty Junkie Expert Level 2
Hicolor is great for dark hair. I did not have to bleach my hair before using this dye. I went from black to Magenta. To get the color that I achieved, I did have to do more than one treatment, but it did not damage my hair at all.
Emma G.
11 reviews
Review for: L'Oreal Excellence HiColor Red more...
I used this color for years to get my hair to the absolute most true red I could possibly find. Since it was a high lift, it lightened my hair while also depositing red which gave a brilliant red color. It is a highlight color but I used it on my entire head, very damaging but I didnt care at the time! The color is beautiful just use it sparingly.
Cynthia U.
287 reviews
Beauty Junkie Expert Level 4
Review for: L'Oreal Excellence Hicolor Golden Ginger 1.74 oz. Tube more...
I used this color for my tips and it was really nice to have a little better brightness in the end of my tips! I loved hat it also left my hair looking healthy and not dry anymore. I would recommend this to anyone
Amee R.
Salisbury, NC
65 reviews
Beauty Junkie Expert Level 2
Review for: L'Oreal Excellence HiColor Magenta more...
I loved this color HOWEVER if you are expecting a vibrant color and your hair is already color treated dark (I've been coloring my hair black for years) there are a few steps you should take 1. I would purchase double the amount you use as you will have to apply again. 2. DONT apply to roots first apply mid-strand to ends for about 20-25 min THEN apply to roots for additional 10/15 min. (If you don't you will have SUPER HOT roots no good) this is a process so you have to have patience to transition to red the healthy way, after applying the second time I had to use a rinse color (manic panics pillarbox red) to make it vibrant now that I'm a red head I can now touch up and refresh with this color. The color is awesome but don't be disappointed if it's not what you expect the first round black is the most stubborn color to get rid of! I'm sure this works just fine on Virgin hair as my roots had no problem lifting the first time. I hope this helps and I wish someone would have told me all of this before I colored so I could be better prepared. Again this product does work just takes 2-3 sessions (I did mines about 1 week apart from each other) I will continue to purchase this product!
Angie S.
New York
8 reviews
Beauty Junkie Expert Level 1
Review for: L'Oreal Excellence HiColor Intense Red more...
I recommend this product for anyone who has dark hair and does not want to bleach their hair. This hair dye comes out so pigmented and beautiful and lasts longer than Most dyes. Ive used this product for over 6 months only needing to redye twice so far. Best fair product by far I have found.
Jessica H.
Houston, TX
172 reviews
Beauty Junkie Expert Level 3
Review for: L'Oreal Excellence HiColor Magenta more...
Get dye! This is my go-to, it’s inexpensive and works wonders. My hair was black before I used this and the red caught on so quick and it was really noticeable. I would definitely buy again and if you’re looking to dye your hair, head over to Sally’s and purchase these, you won’t regret it.
Hialeah, FL
8 reviews
I use this hair dye every time I redo my hair. This dye is the easiest to use and works best especially for brunettes that need to strip about 7 layers of color before they do bright colors. My hair is healthy and not dry at all and the color pay off lasts me about three weeks before I have to redo my roots. Wonderful product !
Alicia P.
Billings, MT
21 reviews
Beauty Junkie Expert Level 3
Review for: L'Oreal Excellence HiColor Red more...
I've had great results using this product, it really lifts dark hair and leaves a beautiful red pigment. I dyed over previously dyed purple hair and the results were fantastic. I recommend using a tube of Red with a tube of HiColor magenta to get a beautiful, bold pink/red hair color. My only warning is beware of hot roots! If you have light colored roots (like my blonde roots) but dark, dyed hair than you'll want to apply this to your roots last and also buy a bottle of Loreal deep red to go over your roots if they end up looking too fire engine red. Too late? Use an old tube of mascara and apply to your roots. I use a water proof mascara to fill in the roots to have a natural, dark to red fade that no one notices.
Tamar M.
80 reviews
I have black dyed hair. I want a liitle change and thought about the red highlights at tge bottoms of my hair. will this work on my hair, or do I need to bleach first? ( I wanted to get bright red ombre/highlights)
Daniela L.
Bakersfield, CA
31 reviews
I'm doing my hair as i speak, and it burns a lot!!! Is this normal? It's itchy but burns like if I just spilled boiling water on my scalp and skin. My scalp is really hot , you can feel it. Helppp
Jasmine W.
Winston Salem, NC
68 reviews
I want to try this product but am not rlly too sure as to how it would turn out. We're u guys impressed w the results? I would love to see some pictures if anyone has used this so I can see what the color looks like.
McKenna M.
2 reviews
Does this color fade easily?
Lizeth P.
73 reviews
L'Oréal Paris Excellence HiColor My hair is dark brown almost black will this work on me and how many boxes will I need 🤔

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