L'Oréal Paris Excellence HiColor
27 varieties available

L'Oréal Paris Excellence HiColor


4.7 out of 5 stars
  • 5 Stars80%
  • 4 Stars13%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
!Sorry, this product has been discontinued.


L'Oreal Excellence HiColor Blonde HiLights Permanent Creme haircolor gives intense blonde highlights even on dark hair without brassines.

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Top Questions See all 149 Q&A

  • LOreal Excellence Hicolor Hair Color - Hilights Magenta 1...1 Answers
  • Will this damage my kind of curly hair?1 Answers
  • L'Oréal Paris Excellence HiColor My hair is dark brown a...5 Answers
L'Oréal Paris Excellence HiColor
L'Oréal Paris Excellence HiColor
Reviews (600)
Q&A (48)
Media (173)
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Caillie C.
3 reviews
Review for: L'Oreal Excellence HiColor Magenta more...
I colored my hair with L’Oréal excellence hi-color sometime last year and the color was very bright and had hints of pink in it which I didn’t really like. I was looking for a burgundy color and I bought this one based on reviews. Shortly after my hair turned brittle and dry. One day as I washed my hair, my hair started to knot badly and it all intertwined with each other making it impossible to detangle. I used a whole bottle of conditioner and nothing. I then took a scissor and cut off the biggest knot which ended up being about a pound of hair. My hair has never been the same after. My hair just keeps falling out. I went to a specialist and they told me I had alopecia areata. I’ve never had this condition in my life nor does any of my family. I really feel it was due to this product as I’ve been coloring my hair once a year for as long as I could remember and nothing ever happened. I take really good care of my hair ever since I became natural and it is so unfortunate for something like this to have happened after years of so much hard work and dedication. Only thing I can do is warn others about it and hope it doesn’t happen to anyone else.
Imee A.
14 reviews
Beauty Junkie Expert Level 1
Review for: L'Oreal Excellence HiColor Magenta more...
A little history on my hair, although I have naturally dark brown almost black hair, for over a year I have been dying it 'light brown' using various boxed dyes. That said, I can't really speak for results on dark hair or virgin hair. However, as you can see from the picture, the results are super vibrant, so if your question is simply "will this show up on dark hair?" my answer is oh yes, yes it will. It's been close to 4 weeks since the inital application and I haven't noticed a big change in color. I shampoo every 3-4 days, some of the pinkish hues have washed out so now my hair just looks like a very vivid, medium red. I think, however, it's fair to say that this color does not wash out as easily as some other dyes. FYI, I think somewhere on the box suggests using 40 Volume Developer, but I kind of chickened out and used 30 instead. Hope this helps!
Erika E.
770 reviews
Review for: L'Oreal Excellence HiColor Magenta more...
Absolutely LOVE this particular line!

I used it a few years back to color my entire hair a pretty magenta red.

LOVED it! I will definitely try it again next Spring.

Just for reference I am a natural brunette.
I have black hair and I did not have to lighten my hair prior to dying it.

As you can tell my hair color was VERY bright and vibrant.
I have hair that is past my shoulders and had to use two tubes to completely cover all my hair.
The first picture shows right after I colored my hair.The las picture shows my hair after two months of no touch up.

So needless to say the color is semi permanent,but it does last long! The last pic shows my hair after two months of no retouching.First two pics are a week after coloring my hair.
Genevieve T.
5 reviews
I have used this twice and will not use any other permanent red hair color with developer ever..The pros are if you follow the directions and use the right level developer and add a absolute perfection color booster or a intensity protein bonder to the die when u mix it then you will get the most beautiful Ariel little mermaid red..I mixed the colors magenta and Red together and this is a pic right after I died it the first time. Check out my next review on how I touch up my red hair with semi permanent die by Arctic fox.
Oh the con to this color choice is be prepared to have a lot of upkeep..no more washing your hair daily and if u don't want it to fare fast then use cold water when washing. This brand has so far worked great for me but lasts maybe a month before fading and then I have to retouch it so it can be expensive.
Alexis A.
Chalmette, LA
15 reviews
Review for: L'Oreal Excellence HiColor Natural Blonde more...
First let start by saying when I first discovered this hair color....... I was shook, I was going for a red -red color and my hair was originally dark brown so I wanted something that would take and be noticeable and let me just say this color did exactly that. P.s I know the review is on the blonde color,which is what’s in my hair right now but When I first discovered this brand I brought the red from my local Sally’s. This is by far the best hair color, very true to color and easy to use. All you need is this and the developer to mix it with and that’s it. This is the only color that I buy to color my hair, although I do have one complaint with this color is the smell it has a very STRONG smell so if you’re someone that is really sensitive to certain smells then this may not be for you. But if you can deal with the smell then I recommend you try it Furthermore I felt this hair color didn’t tend to dry my hair out as much as other colors I tried.
Allanah N.
Atco, NJ
9 reviews
Beauty Junkie Expert Level 1
Review for: L'Oreal Excellence HiColor Red Fire, L'Oreal Excellence HiColor Copper, L'Oreal Excellence HiColor Copper Red more...
Another top pick of mine! I love these because they’re made specifically for dark hair! One and done! You may need a little bleach soak to get it up, but it does come out of the sink! The washout is super minimal. I only have to retouch my roots every once in a while but very rarely have to dye my whole head.
Kimberly D.
Austin, TX
181 reviews
Beauty Junkie Expert Level 3
I use this for my hair when I dye it red ! I always get about four of these because I have so much hair and it’s long ! I mixto with like a 30 and it always ends up beautifully iv bought this for 5 years and I leapt my hair red for a while this is my shhiieeettt
Aura V.
Chowchilla , CA
47 reviews
Beauty Junkie Expert Level 1
I absolutely live for this hair dye. It's perfect for dark hair I buy it from Sally's and the price isn't insane I buy 2 and still have some product left over since I have short hair and i get 30 developer to have the color come out nicely. It takes about a 2 months for the color to actually start fading on my hair but it's probably because I don't use high end shampoo to keep it locked in longer, and I literally wash my hair every other day. This is definitely a product I recommend for all of us who love to self dye at home.
Crowned G.
Land O Lakes, FL
243 reviews
Beauty Junkie Expert Level 4
Review for: L'Oreal Excellence HiColor Red more...
So I have no clue why Influenster says this hair dye is discontinued but I see no information about that anywhere else. This hair dye truly is the only hair dye that actually gave me the bright red hair I wanted. I used to go to the salon and they said they needed to do it in processes because I wasn't going to bleach my hair. It was getting too expensive even for a beauty school so I decided to try this out after hearing so many great things about it. The hype is worth it, this really is a great hair dye and I will always continue to use it!!
ed3n17 H.
Converse, TX
248 reviews
Beauty Junkie Expert Level 3
Just used this this weekend to complete and extravagant look I had been wanting ! This of course needs to be mixed with a developer , I used a 30 and it came out great ! Love the vibrant red I got and it was only $6
Tamar M.
80 reviews
I have black dyed hair. I want a liitle change and thought about the red highlights at tge bottoms of my hair. will this work on my hair, or do I need to bleach first? ( I wanted to get bright red ombre/highlights)
Daniela L.
Bakersfield, CA
31 reviews
I'm doing my hair as i speak, and it burns a lot!!! Is this normal? It's itchy but burns like if I just spilled boiling water on my scalp and skin. My scalp is really hot , you can feel it. Helppp
Jasmine W.
Winston Salem, NC
68 reviews
I want to try this product but am not rlly too sure as to how it would turn out. We're u guys impressed w the results? I would love to see some pictures if anyone has used this so I can see what the color looks like.
McKenna M.
2 reviews
Does this color fade easily?
Lizeth P.
73 reviews
L'Oréal Paris Excellence HiColor My hair is dark brown almost black will this work on me and how many boxes will I need 🤔

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