Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

L'Oréal Paris Excellence HiColor
27 varieties available

L'Oréal Paris Excellence HiColor

BY L'ORÉAL PARIS

4.7 out of 5 stars
  • 5 Stars80%
  • 4 Stars13%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.71 / 5 based on 459 Reviews
!Sorry, this product has been discontinued.

Product Description

L'Oreal Excellence HiColor Blonde HiLights Permanent Creme haircolor gives intense blonde highlights even on dark hair without brassines.

see more...

Top Questions See all 44 Q&A

  • L'Oréal Paris Excellence HiColor My hair is dark brown almost bl...5 Answers
  • Can I mix two of the colors of my choice to get the color I want?...1 Answers
  • I'm doing my hair as i speak, and it burns a lot!!! Is this norma...5 Answers
L'Oréal Paris Excellence HiColor
L'Oréal Paris Excellence HiColor
Reviews (459)
Q&A (44)
Media (135)
Leave a Review
REVIEWS
Alexis A.
8 reviews
Review for: L'Oreal Excellence HiColor Natural Blonde more...
First let start by saying when I first discovered this hair color....... I was shook, I was going for a red -red color and my hair was originally dark brown so I wanted something that would take and be noticeable and let me just say this color did exactly that. P.s I know the review is on the blonde color,which is what’s in my hair right now but When I first discovered this brand I brought the red from my local Sally’s. This is by far the best hair color, very true to color and easy to use. All you need is this and the developer to mix it with and that’s it. This is the only color that I buy to color my hair, although I do have one complaint with this color is the smell it has a very STRONG smell so if you’re someone that is really sensitive to certain smells then this may not be for you. But if you can deal with the smell then I recommend you try it Furthermore I felt this hair color didn’t tend to dry my hair out as much as other colors I tried.
Jessica F.
Bakersfield , CA
57 reviews
Beauty Junkie Expert Level 1
Review for: L'Oreal Excellence HiColor Magenta more...
So everyday I get asked the same questions about my hair. Here it is, I’m happy to share with you all what I use. I do my own hair, I am NOT A PROFESSIONAL! I’m just sharing with all of you what works for me!
I use 5 boxes of HiColor HiLights in Magenta from @lorealhair and I use either a 20 or 30 developer, either or works just fine for me. But if I have to choose one, (30) I purchase everything at @sallybeauty my before hair color was dark brown, I did not have to bleach my hair what’s so ever to get this color. I’ve been red/magenta for about 4 years now. YES four years. I love my Hair! Hope this helps someone out there. I also have a VIDEO On touching up my hair on MY CHANNEL. Go head and check it out. Link in my bio. 🎀
#lorealhair #magentahair #redhair #saloncare #hilcolor #hilights #sallys #notaprofessional #hairgoals #redhairdontcare #linghair #ariel #youtuber #youtube #akjfamily #akjespinozafamily
Chelsea C.
Flagstaff, AZ
214 reviews
Beauty Junkie Expert Level 4
Review for: L'Oreal Excellence HiColor Red more...
This is the best color I have found for darker hair. If you are looking for that truly bright fire engine red with no pre lightening this is what you want. This hicolor Hair Color Works amazing I use it with 20 volume developer and my hair comes out a super bright red with no bleach or lightener at all. It's not crazy expensive with each tube being about $6 each when my hair was all the way down to my rear end I only needed three tubes which seems like a lot but I also have very thick hair. If you have darker hair and want brighter colors with less effort and less damage this is absolutely your product. I have about a medium chocolate brown color for my natural hair and this honestly gives me the brightest red I have ever achieved without bleach or lightener and I feel like it truly keeps my hair from being overly damaged.
Erika E.
693 reviews
Beauty Junkie Expert Level 4
Review for: L'Oreal Excellence HiColor Magenta more...
Absolutely LOVE this particular line!

I used it a few years back to color my entire hair a pretty magenta red.

LOVED it! I will definitely try it again next Spring.

Just for reference I am a natural brunette.
I have black hair and I did not have to lighten my hair prior to dying it.

As you can tell my hair color was VERY bright and vibrant.
I have hair that is past my shoulders and had to use two tubes to completely cover all my hair.
The first picture shows right after I colored my hair.The las picture shows my hair after two months of no touch up.

So needless to say the color is semi permanent,but it does last long! The last pic shows my hair after two months of no retouching.First two pics are a week after coloring my hair.
Chanel B.
Arlington
7 reviews
Review for: L'Oreal Excellence HiColor Magenta more...
WOW! So I had never colored my hair before EVER, and I didn't want to bleach it then dye it because that was too many steps I thought! I wanted my hair a magenta color went to Sally's and found just that! I put this on my hair for around 30 minutes rinsed it out and wow it was literally exactly what J wanted with no complaints! My hair didn't feel like straw my hair wasn't damanged, and another pro it lasted for 2 months! I wash my hair every week and I was too lazy to buy specially "color treated hair products" so I didn't I use my same shampoo and conditioner and my color didn't get stripped or dull no touch ups for 2 whole months! I honestly recommend it! It was the fastest easiest process ever! No toning, bleaching, touch ups, nothing!
Anisa N.
West Palm Bch, FL
445 reviews
Beauty Junkie Expert Level 5
Review for: L'Oreal Excellence HiColor Magenta, L'Oreal Excellence HiColor Red more...
This Hair dye is holy grail for us dark hair individuals. helps to skip the whole hair bleaching first step and then dye. this was super easy to apply the smell was not harsh at all and after one red and one magenta I was able to get the perfect dark burgundy red color that ive been dying for I love love this hair dye and recommend everyone try not to mention this is super affordable this was only 4.99 at my local beauty supply store.
TiYana L.
Tuscaloosa, AL
41 reviews
Beauty Junkie Expert Level 1
Review for: L'Oreal Excellence HiColor Magenta more...
I have been using this product since March of 2017 and I have been loving it ever since. The color came out the exact way I wanted it and I love how I didn't have to lighten my hair before. Since my hair is curly/thick/long (3b type curls), I needed 3 boxes. My hair was also not damaged at all, just remember to use deep conditioner so your hair won't get dry. The only problem I have with it is that when I wash my hair, my towel turns pink from the water, even after a few washes. 
Tammy B.
Hephzibah
267 reviews
Beauty Junkie Expert Level 2
Review for: L'Oreal Excellence HiColor Magenta more...
I love, love, love this. This is my hair color. I only use this on my Roots now, but this color is Beautiful. If you have dark hair this for you. It's specifically for dark hair. I can't say enough positive things about it... it's awesome!!
Jessica H.
Houston, TX
139 reviews
Beauty Junkie Expert Level 2
Review for: L'Oreal Excellence HiColor Magenta more...
Get dye! This is my go-to, it’s inexpensive and works wonders. My hair was black before I used this and the red caught on so quick and it was really noticeable. I would definitely buy again and if you’re looking to dye your hair, head over to Sally’s and purchase these, you won’t regret it.
Vix
Hialeah , FL
4 reviews
I use this hair dye every time I redo my hair. This dye is the easiest to use and works best especially for brunettes that need to strip about 7 layers of color before they do bright colors. My hair is healthy and not dry at all and the color pay off lasts me about three weeks before I have to redo my roots. Wonderful product !
Tamar M.
77 reviews
I have black dyed hair. I want a liitle change and thought about the red highlights at tge bottoms of my hair. will this work on my hair, or do I need to bleach first? ( I wanted to get bright red ombre/highlights)
Daniela L.
Bakersfield, CA
31 reviews
I'm doing my hair as i speak, and it burns a lot!!! Is this normal? It's itchy but burns like if I just spilled boiling water on my scalp and skin. My scalp is really hot , you can feel it. Helppp
Jasmine W.
Winston Salem, NC
68 reviews
I want to try this product but am not rlly too sure as to how it would turn out. We're u guys impressed w the results? I would love to see some pictures if anyone has used this so I can see what the color looks like.
McKenna M.
2 reviews
Does this color fade easily?
Lizeth P.
72 reviews
L'Oréal Paris Excellence HiColor My hair is dark brown almost black will this work on me and how many boxes will I need 🤔

Join now to gain access to over 25 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us