I like to change my hair up and go red sometimes. I have previously used Loreal Superior Preference Medium Auburn as my go to red, but I'm having trouble finding it lately. I decided to try Excellence Crème in Dark Mahogany Red this time. I love the pre color conditioner. The color on the box closely resembled Medium Auburn. I used the touch up method. I did my roots first and left it on for 20 minutes and then the rest of my hair for only 10 minutes. I was hopeful. I also LOVE the after color conditioner. When it rinsed and was still wet I was very disappointed. My roots looked bright red and the rest of my hair a purple-ish tint. I cried! However, once it dried it matched better and looks a lot more normal. It's not perfect but it's better than I thought. I'm hoping it fades pretty, as well.