it’s actually great for drug store shampoo! really moisturizes my waves, smells good, and has a great lather. as far as drug store it’s great, i just think there are better high end products

I've been using this shampoo for two weeks and my hair is so moisturized which I'm happy with since my hair is usually dry also it smells kinda like baby products? And it's not been long enough too tell if it helps with growth but I love it so far

Ok I traditionally use Aveda brands. I ran out of my shampoo and tried to pick some up the salon was out and it wouldn’t be in stock for another two weeks. I had no shampoo and was desperate. So I went to Target and found this shampoo since I have very dry hair lately and figured I didn’t want to spend a ton on a new shampoo just to use for two weeks. I used a hair mask from Elvive before and was surprised how good it worked years ago. I never found it again. So I decided to buy this version plus I have wavy hair. Let me tell you when I washed my hair, my hair felt like silk after just the shampoo. Then I put the conditioner in, and it was smooth. My hair came out not tangled, silky and soft and I have hard water so it’s always frizzy before I use my serum. This stuff made my hair soft shiny I air dried it and I had beach waves. I can’t believe a 5 dollar shampoo would work this good. Now I have used it three times and my hair looks better. I have wavy hair so I don’t know how good it is for curly hair. But this is a great shampoo and conditioner that works as good as the salon brand If not better. I am usually a snob about drug store product. This was amazing definitely try it. The scent is a little strong but it does go away after a couple hours. Great product plan to try more from the line.