To begin with, the packaging is cute and clean and looks really classy.
The texture is smooth, not too moist not too dry. It applies to your lips really well and the colour looks great, I usually pair this colour lip with a nice subtle pale copper cut crease with winged eyes. Perfect for a night out, or just to wear with nude eye shadows for a more daytime look.
This lipstick lasts really long too, it's maybe a bit of a habit for me to automatically reapply my lippy every time I visit the girls room to freshen up even though it never looks as though it needs to ben re applied. Overall a long lasting lip colour that can be dressed up or down.