I would give this product 20 out of 5 if I could. It has been discontinued and it has been my go-to red lipstick (all I wear) for years!! I put it on in the morning and it lasts all day. It will wipe off with a napkin or smear if I wipe it but it has the texture of .. maybe a damp crayon ? It is the perfect texture. I cannot say enough about this product. I would give one of my legs if they would re-introduce this exact product back to the market with no changes. No changes. No changes. The color is perfect. People always ask me about it - the color, how it stays on so long- it is never dry AT ALL. I scour eBay for people who have bought extra ones when drugstores have gone out of business so if you happen to know someone please let me know!!