Really pretty color. Creamy and smooth application, this has more of a wet look. (They also make Le Matte for a matte look). My only concern is the wear time. I wore this to work today and it had pretty much worn off after a few hours. It seems like I am going to burn through this pretty quickly so at $11 a tube that is a bit disappointing. But I love the color and the softness. It is not drying on the lips at all.