Very easy to apply on my own. The smell isn't overbearing for those with sensitive noses. Doesn't take very long, and the color is flawless when everything is said and done. This picture is me after I used the dark brown color
I love to use this hair color. It goes on easy and colors great. I have very thick hair that is starting to show gray. This gives me great coverage and very healthy looking hair. It lasts for quite a while before I have to color again.