Very easy to apply on my own. The smell isn't overbearing for those with sensitive noses. Doesn't take very long, and the color is flawless when everything is said and done. This picture is me after I used the dark brown color
I often try not to use boxed dye but sometimes your budget calls for it. This has always proved effective for me without destroying my hair. My hair is long and medium thickness and it has always done the trick. Plus it's my favorite color and comes out beautiful.
I love to use this hair color. It goes on easy and colors great. I have very thick hair that is starting to show gray. This gives me great coverage and very healthy looking hair. It lasts for quite a while before I have to color again.