Reviews

I recently bought this at Walmart a few months ago. It worked very well and it didn’t burn my hair or fry it!! Which is really good. I used it to do highlights in my hair. I would recommend this product to any one that bleaches their hair or does root touch ups or highlights. You buy it off Walmart.com and Amazon.com for a low price and it actually works.

My daughter and I dyed our hair midnight azure ( indigo ) several weeks ago. With my daughter helping me out deep spring cleaning , this is the product she really wanted, i rewarded her with it yesterday . Going back to her blonde hair. This product does have a bleach smell to it , use in a well ventilated area! This product is obviously as seen in photo very effective! Taking the blue out very quickly! My daughter is already very happy with the results!

I use salon products now but for years when I was younger I used box bleach kits and dyes...this one gave me the best results by far!

Perfect. When i bleach my hair at home i always use this product. Never had any problems with it and with many other bleaches, after using hair feels really brassy but what ive noticed while using this box bleach, it leaves hair smoother unlike with many other box bleaches. I had dark brown hair (dyed) before bleaching and it took me only 3 rounds of this bleach to get to almost white blonde

I really love this one, three days ago I dyed my hair from brown to blond and this procuct really helped to get the color I wanted. I used it before hair-dye and it didn't affected my hair, they're as healthy as they were before😊

My favourite hair dye brand and my favourite bleach. Lifted mine very nicely but you will need two boxes if your hair is longer than shoulder length. Never dries out the hair or leaves it smelling horribly.

I didn’t really like this product it just dyed my roots and nowhere else on my hair.

I used this prior to using the L’Oréal colorista colours. I figured this would be the best bleach to ensure the results I wanted. I did a balayage on my long hair and a bottle was enough. I will say that the bleach worked well - but just wasn’t strong enough for dark hair. I also found that I had to leave it in for longer which really dried out my hair. I think this is a fun way to bleach your hair but I would recommend this for anyone with lighter hair or someone who has some experience with in home bleach for the best results.

Great bleach kit. I would buy again. Doesn’t leave your hair feeling gross or fried! I don’t think you can improve this product. It doesn’t smell bad.