I recently bought this at Walmart a few months ago. It worked very well and it didn’t burn my hair or fry it!! Which is really good. I used it to do highlights in my hair. I would recommend this product to any one that bleaches their hair or does root touch ups or highlights. You buy it off Walmart.com and Amazon.com for a low price and it actually works.

My daughter and I dyed our hair midnight azure ( indigo ) several weeks ago. With my daughter helping me out deep spring cleaning , this is the product she really wanted, i rewarded her with it yesterday . Going back to her blonde hair. This product does have a bleach smell to it , use in a well ventilated area! This product is obviously as seen in photo very effective! Taking the blue out very quickly! My daughter is already very happy with the results!

I use salon products now but for years when I was younger I used box bleach kits and dyes...this one gave me the best results by far!