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L'Oréal Paris Advanced Haircare Ultimate Straight System

BY L'ORÉAL PARIS

4.1 out of 5 stars
  • 5 Stars49%
  • 4 Stars30%
  • 3 Stars13%
  • 2 Stars5%
  • 1 Star3%
4.17 / 5 based on 541 Reviews

Product Description

L'OREAL PARIS' FIRST SYSTEM WITH KERA-TOURMALINE FOR UP TO 48 HOURS OF LONG-LASTING STRAIGHT*

*Based on using complete system with heat styling tools

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Top Questions See all 113 Q&A

  • Would you guys purchase these products?13 Answers
  • When skipping the pre-conditioner do you see similar resu...3 Answers
  • Does this work as good as the tresseme keratin shampoo an...3 Answers
L'Oréal Paris Advanced Haircare Ultimate Straight System
L'Oréal Paris Advanced Haircare Ultimate Straight System
Reviews (541)
Q&A (31)
Media (45)
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REVIEWS
PRODUCT HIGHLIGHTS
  • "The pre-conditioner gives your hair an extra degree of cleanliness and when incorporated by the conditioner makes your hair super soft, lightweight and manageable." in 9 reviews
  • "I have really short hair now so this was enough an it worked ok but it smells great so I'll give it 3stars but I'll stick to my normal stuff" in 7 reviews
  • "It smelled great but I dont know if it helped with the straightening of my hair seeing as I use other products on it when it comes out." in 7 reviews
  • "When i straightened my hair it was super easy and my hair was less frizzy which is amazing ! " in 6 reviews
  • "I really enjoyed this product and would purchase it the next time I need to buy shampoo and conditioner." in 4 reviews
Kristen S.
Bradford
4 reviews
I absolutely love all of the L'Oreal Paris Hair Care Products. They all have such a lovely smile, and leave my hair silky soft. I have found that the shampoo and conditioner is really great for my hair personally. My hair has always been sensitive to different products but does wonderful with L'Oreal Paris. The one downfall is the L'Oreal hair spray. I feel like it doesn't hold up for the way I want it to.
Shawna G.
24 reviews
I have frizzy, wavy, and in some places curly hair (it's a crazy mess) but this hair care set is perfect for those days I want to go full straight without worrying about a ton of frizz and unnecessary body.  My hair feels silky and smooth and looks so nice :)
Heather C.
Suffolk, VA
23 reviews
What can I say but Loreal has done it again. I love these products in this line. I use the balm almost everyday cause I straighten my hair. It smells good and doesn't weigh my hair down. I have very thin hair.
Emily D.
Louisville, KY
404 reviews
Beauty Junkie Expert Level 5
I got sample packets of this product in the winter Walmart beauty box. I liked using the product, but don't think I'll be buying in the future. There's 3 steps: shampoo, pre-conditioner, and conditioner. While it made my hair feel super conditioned and soft, it didn't make my hair that much more straight than it usually is. See photo, I let my hair air dry and brushed through it. I have average hair (not thick but I don't think it's super fine either), and it's pretty straight/ slightly wavy without me touching it. It you have very dry/brittle hair, I think this probably would work best for you.
Mallory C.
Kingsville, OH
394 reviews
Beauty Junkie Expert Level 5
I tried the sample foil packets I received in a subscription box and I'm hooked. I have wavey, frizzy hair normally but I straighten it every day. This smells absolutely delicious. I was pleasantly surprised by how much I loved the smell. One thing I really liked what the shampoo seemed to glide through the hair easily and didn't take much working in. Every step just made my hair feel so great after rinsing. In the morning when I woke up I did have wavey hair (that's what I get for sleeping with it wet granted it looked prettier than normal) but I noticed while straightening it how nice my hair looked/felt. I had less frizz though ultimately I'll always have frizz. I felt like this did wonders for my hair even after one wash and I could see it immediately. I will definitely be purchasing.
Sandra U.
Benson, NC
52 reviews
Beauty Junkie Expert Level 4
I really love these products and they really do make getting your hair straight and sleek so much easier! The system includes Smooth Intense Ulitmate Straight shampoo, Smooth Intense Ultimate Straight pre-conditioner, Smooth Intense Ultimate Straight conditioner, and Smooth Intense Ultimate Straight Perfecting Balm.

The first thing that you do is shampoo your hair with the straightening shampoo and rinse it out as you normally would any other shampoo. But the next step was a new one for me, a pre-conditioner, after you rinse out the shampoo apply an even layer of the straightening pre-conditioner and leave on for 1 minute then you apply the straightening conditioner and leave both products on your hair for another 1-3 minutes. Just remember that you don't rinse the pre-conditioner out before applying the conditioner. lastly after rinsing out your pre-conditioner and conditioner and towel dry your hair apply the Straight Perfecting Balm and then style your hair as normal and you will have sleek, straight, shiny hair!

I normally blow dry my hair while brushing it straight after I apply the straightening balm and it actually seemed like it sped up my hair's drying time, sometimes I still use a straightening iron after blow drying but my hair felt really soft and looked way healthier after using these hair products!

The products are supposed to keep your hair straight for 48 hours without re-washing or re-straightening so I put it to the test lol. I live in NC and it is extremely humid and has been like 100 degrees everyday for the past week (oh and my AC went out this week too yay! lol) anyway after using this system I went 48 hours without washing my hair or applying any additional products, I just brushed my hair and amazingly my hair really did stay straight!

Now I must say that my hair is not naturally curly (it's wavy on the bottom half of my hair and pretty straight on the top half) so of course I can not say how well these products work on someone with super curly hair but I do feel like they would be worth trying.
But all in all I would recommend this hair care system and I feel that the products do work very well. I plan on continuing to use the products because I am happy with how shiny and healthy looking my hair is after using them.
I received these products complimentary from Influenster for testing purposes.
Rachel G.
Decatur, TN
41 reviews
This has become my new favorite system. I have thick, wavy/curly hair that frizzes like crazy. I prefer straightening my hair especially with my shorter cut but normally its still thick and poofy and gets poofier throughout the day as well as starts waving again. With this system, I can straighten my hair with no frizz or poofiness and it stays that way. Next day, i just use a dry shampoo and get some extra mileage out of my do ;)
Arielle D.
Tustin, CA
64 reviews
Beauty Junkie Expert Level 4
Let me start off by saying how excited I was to receive the full line of the Ultimate Straight hair care products for free in exchange for a product review through my very first voxbox. I can't believe they sent me full sized bottles of all four products!

I read about the products and found out that it's a 3 step process plus an after shower balm. The pre-conditioner step 2, only gets used once a week but I believe you can use the shampoo, conditioner and balm as often as you wash your hair. I suppose you could use the shampoo and conditioner without the pre-conditioner step, but I honestly would suggest using it once a week as suggested on the bottle.

I have naturally straight hair, so I can't honestly say if it did the job on straightening but I have to say my hair hasn't felt this soft and luscious in a long time! I don't color my hair or do major damage to it with heat products, I wash my hair about every third day because I've heard it's better for your hair to not wash it everyday. Also, I've got really thick hair, so washing it everyday or even every other is a bit time consuming.

My hair felt amazing after using the 4 products and I was curious to know if it's like starting over each time you use it or if over time my hair would begin to be softer and straighter. I continued to use this product line over the past few weeks to see if it made a difference over time rather than just a one time thing... and the answer is yes! My hair has never been softer and the delicious smell lingers without overpowering my regular fragrance. The product claims that it keeps your hair shiny and straight for up to 48 hours, but I managed a good solid 72 hours out of it and my hair still looked great. [I generally wash my hair every third day]

I loved this entire product line and would highly recommend to anyone looking for a great product for smoothr, softer and straighter hair!

Once I use through my current hair care products, I'm heavily considering switching brands to L'Oreal Ultimate Straight. It's nice to know that L'Oreal is a reasonably priced beauty brand that will leave my hair looking fabulous without breaking the bank.
Maria I.
West Jordan , UT
162 reviews
Beauty Junkie Expert Level 4
I am very picky about what I use on my hair. I tend to stick to professional products and rarely purchase drugstore shampoos and conditioners. I received a sample of this particular L'oréal line and I fell in love. I was shocked at how smooth, soft, and shiny my hair was!! I have fairly frizzy hair and just blow drying my hair alone, it was pretty straight and without frizz. I did run my flat iron through my hair as it's part of my routine but I probably could have gone without doing so.
Sarah  K.
Yucaipa, CA
450 reviews
Beauty Junkie Expert Level 5
I received this pack to review from Influenster...

First step is the Shampoo – Great smelling, felt good while applying, foamy and rinsed out easily – I’m not sure how else to review a shampoo, most shampoo’s are fairly similar while applying LOL
Second step is the pre-conditioner – I have NEVER used a pre-conditioner. I didn’t really understand this concept when I got the box, like, really? Another step I have to take while doing my hair? – I’m a simple girl. Again, the smell was great and I didn’t mind an extra head massage during the process, but if there was anything I could change about the bundle it would be to remove this step and somehow add it into the conditioner. Don’t know if that’s possible, I’m not a chemist, but it seems like it could be done…
Next came the conditioner – good smelling, smooth, thick... pretty standard stuff as far as conditioner goes. It did rinse out pretty well, which sometimes is the hardest part with conditioner. It didn’t leave residue or anything which was a plus.
Lastly, the straightening balm – This was applied right after towel-drying my hair, before styling. Again, great smelling (see a trend?) and applied well. It didn’t feel greasy or oily which was nice. I don’t like to have to deal with grease-ball hair, which can show easily with my short locks.
I did my standard blow drying process (large round brush for the front, small round brush in the back) and also did a little straightening with the straightening iron with the longer portions in the front.
After all was said and done I feel like this haircare bundle is definitely something I’ll continue to use and test out over the coming months (product lasts long when your hair is short – bonus!). I love that it didn’t leave me greasy, but just with shiny and straight hair.
The claim is that this product allows you to have straight hair for 48 hours; I’m not 100% sure about that since I workout and do have to rinse daily (full wash every other day), but for the 24 hour span it definitely works well. I think it even helps after sleeping a full night on it. That definitely says something!
I’m interested to see how it works with my hair color. I’m a natural blonde and this color fades fairly quickly (I require touchups every 6 weeks). I’ve been using a color lasting shampoo and conditioner so I really hope the color isn’t affected while using this bundle.
Louella Marie B.
Delano, CA
70 reviews
Beauty Junkie Expert Level 3
Would you guys purchase these products?
Ashley H.
Dell Rapids, SD
167 reviews
In all honestly, what is the scent? I thought I smelt grapefruit but my sister in law thinks I'm crazy. What is the scent? I love it!
Tanya O.
90 reviews
So this helps you straighten your hair?
Kim  B.
Clanton, AL
71 reviews
I have very Curley hair & rarely straighten it bc I'm lazy.....does this actually straighten it without a flat iron? Would love yo find a product that made my hair straight right out of the shower
nataly v.
Berkeley, CA
40 reviews
I received this in my campus Voxbox but I haven't tried it out yet. I have a lot of hair and it is thick and wavey. what has been your experiences with it? Is it worth trying?

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